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Whois & Analysis for taboola.com

Oct 29, 2019 8:48 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for taboola.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
February 23, 2007 Explore Wayback Machine
• Age
17 years, 1 month, 24 days
• Alexa Rank
#205, taboola.com is in the world's top 500 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for taboola.com.

Beauty and simplicity.

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on December 5, 2020.
Title Tag
Content Discovery & Native Advertising | Taboola.com
Length: 56 (recommended: 10 to 70)
Meta Description
Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

Content Discovery & Native Advertising | Taboola.com

https://taboola.com

Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.

Mobile Version

https://taboola.com

Content Discovery & Native Advertising | Taboola.com

Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by taboola.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Taboola Confidence: 86% Arrow up

Taboola is a native advertising platform.

Its nearest competitors are Outbrain and Revcontent.

Clients include MSN, BBC, USA Today, Ziff Davis, Allure Media, the Boston Globe and RT.

Native advertising Confidence: 85% Arrow up

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

The word "native" refers to this coherence of the content with the other media that appears on the platform.

WEBSITE SPEED

taboola.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

taboola.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #205 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • taboola.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (12.0%)
  • Flag for United States of AmericaUnited States of America (28.3%)
  • Flag for BrazilBrazil (9.5%)
  • Flaf icon for other countryOthers (50.2%)

Traffic country ranks

Country Rank
Flag for AngolaAngola #322
Flag for IndiaIndia #156
Flag for EgyptEgypt #551
Flag for ThailandThailand #171
Flag for TurkeyTurkey #259

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How taboola.com looks like on a mobile device such as an iPhone.

Tablet
How taboola.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #302020
  • 29% #404040
  • 19% #303030
  • 4% #707070
  • 2% #d0d0d0
  • 1% #c0c0c0
  • 0% #f0f0f0
  • 0% #ffd020
  • 0% #e0c030
  • 0% #c0a020
  • 0% #705010
  • 0% #f0d020

Text/code ratio

taboola.com's text/code ratio is 3.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 20
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Reach people at the rıght moments
<H2>
2nd level heading
T2017 top right side (3)
Languages (2)
Reach your audience in new places
Create meaningful engagements
Drive marketing results
Alt attributes Arrow up

We found 12 images on this website.
7 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on taboola.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.925
  • Likes 981
  • Shares 3.247
  • Comments 697

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 02/23/2007 17 years, 1 month, 24 days ago
Last Modified 03/25/2019 5 years, 24 days ago
Expiration Date 02/23/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p05.nsone.net 198.51.44.5 Flag for United StatesUnited States
dns2.p05.nsone.net 198.51.45.5 Flag for United StatesUnited States
dns3.p05.nsone.net 198.51.44.69 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.129.181
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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