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Whois & Analysis for thebalance.com

Jan 11, 2020 9:58 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for thebalance.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Credit / Debit & Loans  >  Investing
• Online since
• Age
19 years, 9 months, 4 days
• Alexa Rank
#2.250, thebalance.com is in the world's top 5.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on April 18, 2020.
Title Tag
The Balance - Make Money Personal
Length: 33 (recommended: 10 to 70)
Meta Description
Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

The Balance - Make Money Personal

https://thebalance.com

Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

Mobile Version

https://thebalance.com

The Balance - Make Money Personal

Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt manageme...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots NOODP, NOYDIR
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thebalance.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Money Confidence: 71% Arrow up

Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context, or is easily converted to such a form.

The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, sometimes, a standard of deferred payment.

Any item or verifiable record that fulfills these functions can be considered as money.

Employment Confidence: 70% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Investment Confidence: 69% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Finance Confidence: 67% Arrow
Debt management plan Confidence: 66% Arrow

WEBSITE SPEED

thebalance.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

85%

thebalance.com is faster than approximately 85 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.250 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thebalance.com daily visitors distribution - Total: 16 countries
  • Flag for IndiaIndia (12.3%)
  • Flag for United States of AmericaUnited States of America (58.8%)
  • Flag for CanadaCanada (3.3%)
  • Flaf icon for other countryOthers (25.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.939
Flag for SingaporeSingapore #2.765
Flag for MalaysiaMalaysia #1.849
Flag for PhilippinesPhilippines #2.000
Flag for PakistanPakistan #2.583

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thebalance.com looks like on a mobile device such as an iPhone.

Tablet
How thebalance.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 10% #d0f0f0
  • 9% #f0f0f0
  • 8% #40b080
  • 6% #f0ffff
  • 6% #f0e0d0
  • 5% #50c090
  • 5% #e0f0ff
  • 4% #c0e0f0
  • 3% #408070
  • 2% #c0f0e0
  • 2% #b0d0d0

Text/code ratio

thebalance.com's text/code ratio is 1.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 0
  • <H4> 22
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The balance. make money personal.
<H2>
2nd level heading
Trending topics
ınvesting
Credit & debt
Retirement planning
Banking & loans
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
The balance's affluent millennial money study
How to achieve your financial goals in 2020
Best credit cards of january 2020
What you need to know before switching banks
How the taxpayer advocate service helps taxpayers
Alt attributes Arrow up

We found 22 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on thebalance.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.935
  • Likes 1.810
  • Shares 2.311
  • Comments 814

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 07/19/2004 19 years, 9 months, 4 days ago
Last Modified 08/22/2019 4 years, 8 months ago
Expiration Date 07/19/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns3.p03.nsone.net 198.51.44.67 Flag for United StatesUnited States
ns03.icsn.com 45.54.37.129 Flag for United StatesUnited States
ns04.icsn.com 45.54.37.193 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.130.114
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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