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Whois & Analysis for theory.com

Dec 11, 2019 7:30 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Theory LLC
• Address
38 Gansevoort St.
• City
New York
• Zip Code
10014
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for theory.com
66

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Theory LLC See more
• Category
Style & Fashion  >  Shopping  >  Clothing  >  Accessories
• Online since
October 3, 1995 Explore Wayback Machine
• Age
28 years, 6 months, 25 days
• Alexa Rank
#74.410, theory.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on May 3, 2021.
Title Tag
Theory Official Site | Contemporary Clothing for Women and Men
Length: 62 (recommended: 10 to 70)
Meta Description
Shop Theory.com, our best selection of contemporary pants, blazers, shirts, dresses, suits, & sweaters for today's modern women and men. Free shipping and easy returns. Theory
Length: 180 (recommended: 50 to 160)
Google preview
Desktop Version

Theory Official Site | Contemporary Clothing for Women and Men

https://theory.com

Shop Theory.com, our best selection of contemporary pants, blazers, shirts, dresses, suits, & sweaters for today's modern women and men. Free shipping and eas...

Mobile Version

https://theory.com

Theory Official Site | Contemporary Clothing for Women and Men

Shop Theory.com, our best selection of contemporary pants, blazers, shirts, dresses, suits, & sweaters for today's modern wo...

Encoding
No language/character encoding is specified
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by theory.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Clothing Confidence: 70% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Suit (clothing) Confidence: 69% Arrow up

In clothing, a suit is a set of garments made from the same cloth, usually consisting of at least a jacket and trousers.

Lounge suits (also known as business suits when sober in colour and style), which originated in Britain as country wear, are the most common style of Western suit.

Other types of suit still worn today are the dinner suit, part of black tie, which arose as a lounging alternative to dress coats in much the same way as the day lounge suit came to replace frock coats and morning coats; and, rarely worn today, the morning suit.

This article discusses the lounge suit (including business suits), elements of informal dress code.

Trousers Confidence: 69% Arrow up

Trousers (pants in North America) are an item of clothing worn from the waist to the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, and dresses).

Sweater Confidence: 66% Arrow
Shirt Confidence: 65% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on theory.com

TRAFFIC

This website is ranked #74.410 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • theory.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (72.6%)
  • Flaf icon for other countryOthers (27.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #14.240
Flag for IndiaIndia #145.351

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How theory.com looks like on a mobile device such as an iPhone.

Tablet
How theory.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 81% #b0b0b0
  • 15% #f0f0f0
  • 4% #ffffff
  • 0% #101010
  • 0% #909090
  • 0% #c0c0c0
  • 0% #e0e0e0
  • 0% #303030
  • 0% #a0a0a0
  • 0% #d0d0d0
  • 0% #202020
  • 0% #808080

Text/code ratio

theory.com's text/code ratio is 3.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 8
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Come
Together
Essential
Cashmere
Covetable coats
<H2>
2nd level heading
Theory
A time to reflect
Client service
Contact us
Shop
Alt attributes Arrow up

We found 73 images on this website.
68 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 68 images on theory.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.460
  • Likes 95
  • Shares 2.282
  • Comments 83

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/03/1995 28 years, 6 months, 25 days ago
Last Modified 09/28/2019 4 years, 7 months ago
Expiration Date 10/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns2.dnsmadeeasy.com 208.80.126.2 Flag for United StatesUnited States
ns3.dnsmadeeasy.com 208.80.125.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Tiggee LLC
  • IP Address
  • 96.45.83.150
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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