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From a sociological perspective, social norms are informal understandings that govern the behavior of members of a society.

Social psychology recognizes smaller group units, such as a team or an office, may also endorse norms separately or in addition to cultural or societal expectations.

In other words, norms are regarded as collective representations of acceptable group conduct as well as individual perceptions of particular group conduct.

They can be viewed as cultural products (including values, customs, and traditions) which represent individuals' basic knowledge of what others do and think that they should do.

A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals.

Some of the most pervasive virtual communities are online communities operating under social networking services.

An engagement, betrothal, or fiancer is a promise to wed, and also the period of time between a marriage proposal and a marriage.

During this period, a couple is said to be betrothed, intended, affianced, engaged to be married, or simply engaged.

Future brides and grooms may be called the betrothed, a wife-to-be or husband-to-be, fiancée or fiancé (from ), respectively.

The duration of the courtship varies vastly, and is largely dependent on cultural norms or upon the agreement of the parties involved.