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Whois & Analysis for vroom.com

Dec 24, 2019 8:06 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for vroom.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Automotive  >  Buying/Selling Cars
• Online since
• Age
26 years, 11 months, 13 days
• Alexa Rank
#47.982, vroom.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for vroom.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on December 6, 2020.
Title Tag
Vroom: Buy, Sell or Trade-In Used Vehicles Online
Length: 49 (recommended: 10 to 70)
Meta Description
Buy, sell or trade-in a certified used car online from anywhere in the USA. We offer no-haggle car buying, top quality cars, full warranties & home shipping.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Vroom: Buy, Sell or Trade-In Used Vehicles Online

https://vroom.com

Buy, sell or trade-in a certified used car online from anywhere in the USA. We offer no-haggle car buying, top quality cars, full warranties & home shipping.

Mobile Version

https://vroom.com

Vroom: Buy, Sell or Trade-In Used Vehicles Online

Buy, sell or trade-in a certified used car online from anywhere in the USA. We offer no-haggle car buying, top quality cars, full...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport minimum-scale=1, initial-scale=1, width=device-width, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by vroom.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bargaining Confidence: 71% Arrow up

Bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price and exact nature of a transaction.

If the bargaining produces agreement on terms, the transaction takes place.

Bargaining is an alternative pricing strategy to fixed prices.

Optimally, if it costs the retailer nothing to engage and allow bargaining, s/he can divine the buyer's willingness to spend.

It allows for capturing more consumer surplus as it allows price discrimination, a process whereby a seller can charge a higher price to one buyer who is more eager (by being richer or more desperate).

Haggling has largely disappeared in parts of the world where the cost to haggle exceeds the gain to retailers for most common retail items.

However, for expensive goods sold to uninformed buyers such as automobiles, bargaining can remain commonplace.

Warranty Confidence: 70% Arrow up

In contract law, a warranty has various meanings but generally means a guarantee or promise which provides by one party to the other party that specific facts or conditions are true or will happen.

This factual guarantee may be enforced regardless of materiality which allows for a legal remedy if that promise is not true or followed.

International trade Confidence: 67% Arrow
Car Confidence: 64% Arrow
Trade Confidence: 64% Arrow

WEBSITE SPEED

vroom.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

vroom.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #47.982 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • vroom.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (85.3%)
  • Flag for NigeriaNigeria (5.3%)
  • Flaf icon for other countryOthers (9.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #7.493
Flag for NigeriaNigeria #6.154
Flag for IndiaIndia #127.267

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How vroom.com looks like on a mobile device such as an iPhone.

Tablet
How vroom.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #e01020
  • 28% #ffffff
  • 25% #f0f0f0
  • 4% #d02020
  • 1% #d03030
  • 1% #fff0f0
  • 1% #f0b0c0
  • 1% #e0a0a0
  • 1% #f09090
  • 1% #fffff0
  • 1% #ffb0c0
  • 1% #d05050

Text/code ratio

vroom.com's text/code ratio is 4.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Great cars.delivered to you.get in.
<H2>
2nd level heading
High-quality cars
Easy online financing
Delivered right to you
Vroom values
How it works
<H3>
3rd level heading
Haggling was mandatory
Cars priced as low as possible
Alt attributes Arrow up

We found 6 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on vroom.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 83.946
  • Likes 2.864
  • Shares 80.139
  • Comments 943

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 05/12/1997 26 years, 11 months, 13 days ago
Last Modified 11/17/2019 4 years, 5 months, 4 days ago
Expiration Date 05/13/2024 23 days from now
Nameservers Arrow up
Host IP Address Country
ns-411.awsdns-51.com 205.251.193.155 Flag for United StatesUnited States
ns-853.awsdns-42.net 205.251.195.85 Flag for United StatesUnited States
ns-1268.awsdns-30.org 205.251.196.244 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 34.200.66.230
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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