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Whois & Analysis for waitrose.com

Jan 13, 2020 1:05 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
John Lewis Plc
• Address
171 Victoria Street
• City
London
• Zip Code
SW1E 5NN
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for waitrose.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
John Lewis Plc See more
• Category
Food & Drink
• Online since
February 22, 1999 Explore Wayback Machine
• Age
25 years, 1 month, 27 days
• Alexa Rank
#40.349, waitrose.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 2, 2020.
Title Tag
Waitrose & Partners | Food | Drink | Recipes
Length: 48 (recommended: 10 to 70)
Meta Description
Buy quality groceries and wine from Waitrose & Partners. Free delivery on every online order. Over 6000 recipes and local store information.
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

Waitrose & Partners | Food | Drink | Recipes

https://waitrose.com

Buy quality groceries and wine from Waitrose & Partners. Free delivery on every online order. Over 6000 recipes and local store information.

Mobile Version

https://waitrose.com

Waitrose & Partners | Food | Drink | Recipes

Buy quality groceries and wine from Waitrose & Partners. Free delivery on every online order. Over 6000 recipes and local stor...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by waitrose.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Waitrose Confidence: 87% Arrow up

Waitrose is a chain of British supermarkets, which forms the food retail division of Britain's largest employee-owned retailer, the John Lewis Partnership.

Its head office is located in Bracknell, Berkshire, England.

As of February 2015, Waitrose has 350 branches across the United Kingdom, including 30 "little Waitrose" convenience stores, and a 5.1% share of the market, making it the sixth-largest grocery retailer in the UK.

Wine Confidence: 68% Arrow up

Wine (from Latin vinum) is an alcoholic beverage made from fermented grapes.

These grapes are generally Vitis vinifera, or a hybrid with Vitis labrusca or Vitis rupestris.

Grapes are fermented without the addition of sugars, acids, enzymes, water, or other nutrients.

Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide.

Different varieties of grapes and strains of yeasts produce different styles of wine.

These variations result from the complex interactions between the biochemical development of the grape, the reactions involved in fermentation, the terroir, and the production process.

Many countries enact legal appellations intended to define styles and qualities of wine.

These typically restrict the geographical origin and permitted varieties of grapes, as well as other aspects of wine production.

Retail Confidence: 67% Arrow
Grocery store Confidence: 66% Arrow
Trade Confidence: 63% Arrow

WEBSITE SPEED

waitrose.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4.7s

This domain loads at the median speed of 4.7 seconds.

Speed Percentile

9%

waitrose.com is faster than approximately 9 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #40.349 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • waitrose.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (5.0%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (72.0%)
  • Flaf icon for other countryOthers (23%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #111.213
Flag for PakistanPakistan #43.722
Flag for United States of AmericaUnited States of America #99.705
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #835

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How waitrose.com looks like on a mobile device such as an iPhone.

Tablet
How waitrose.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #b0b0b0
  • 19% #b03080
  • 14% #ffffff
  • 13% #a02070
  • 8% #701020
  • 8% #f0f0f0
  • 1% #b0b0a0
  • 1% #b080a0
  • 1% #a05080
  • 1% #903060
  • 1% #fff0ff
  • 1% #d0a0c0

Text/code ratio

waitrose.com's text/code ratio is 0.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 9
  • <H4> 5
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Our latest news
Our sustainability stories
Our cookies
<H3>
3rd level heading
Save 1/3 food cupboard
Save 1/3 fresh & chilled
Save 1/3 household
ıt's veganuary
The ketogenic diet
<H4>
4th level heading
Customer care
About us
Our shops and services
Follow us (2)
Alt attributes Arrow up

We found 12 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on waitrose.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.689
  • Likes 390
  • Shares 1.981
  • Comments 318

DOMAIN REGISTRAR

Domain Registrar ASCIO TECHNOLOGIES, INC
Registration Date 02/22/1999 25 years, 1 month, 27 days ago
Last Modified 08/21/2019 4 years, 8 months, 2 days ago
Expiration Date 02/22/2022 Expired
Nameservers Arrow up
Host IP Address Country
a1-162.akam.net 193.108.91.162 Flag for ChileChile
a13-67.akam.net 2.22.230.67 Flag for ChileChile
a24-65.akam.net 2.16.130.65 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.39.248.250
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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