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Whois & Analysis for waterfall.com

Dec 19, 2019 6:54 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for waterfall.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
27 years, 6 months, 24 days
• Alexa Rank
#774.022, waterfall.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

Redirection
waterfall.com redirects to https://uplandsoftware.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on July 25, 2020.
Title Tag
Enterprise Mobile Messaging | Mobile Messaging by Upland Software
Length: 65 (recommended: 10 to 70)
Meta Description
Enterprise mobile messaging software that drives results. Reach more users. Drive mobile engagement. Improve conversion rates. Demo Mobile Messaging today.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Enterprise Mobile Messaging | Mobile Messaging by Upland Software

https://waterfall.com

Enterprise mobile messaging software that drives results. Reach more users. Drive mobile engagement. Improve conversion rates. Demo Mobile Messaging today.

Mobile Version

https://waterfall.com

Enterprise Mobile Messaging | Mobile Messaging by Upland Software

Enterprise mobile messaging software that drives results. Reach more users. Drive mobile engagement. Improve conversion rates. Dem...

Encoding
Great, language/character encoding is specified: utf-8
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by waterfall.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Short Message Service Confidence: 72% Arrow up

Short Message Service (SMS) is a text messaging service component of most telephone, World Wide Web, and mobile telephony systems.

It uses standardized communication protocols to enable mobile phone devices to exchange short text messages.

An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

Software Confidence: 69% Arrow up

Computer software, or simply software, is that part of a computer system that consists of data or computer instructions, in contrast to the physical hardware from which the system is built.

In computer science and software engineering, computer software is all information processed by computer systems, programs and data.

Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media.

Computer hardware and software require each other and neither can be realistically used on its own.

Shareware Confidence: 68% Arrow
Google Drive Confidence: 67% Arrow
Enterprise software Confidence: 66% Arrow

WEBSITE SPEED

waterfall.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

89%

waterfall.com is faster than approximately 89 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #774.022 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How waterfall.com looks like on a mobile device such as an iPhone.

Tablet
How waterfall.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #f0f0f0
  • 19% #ffffff
  • 4% #f0e0f0
  • 3% #fff0f0
  • 2% #f0e0e0
  • 2% #f0f0ff
  • 1% #302030
  • 1% #b0d0e0
  • 1% #f0ffff
  • 1% #c0a090
  • 1% #100010
  • 1% #e0e0f0

Text/code ratio

waterfall.com's text/code ratio is 7.84%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.84%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 7
  • <H3> 9
  • <H4> 8
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Case study
Upland mobile messaging thought leadership webinar
Enterprise mobile messaging and sms
<H2>
2nd level heading
Nrdc grows mobile list with organic social media campaigns
Mobile ındustry 101 webinar
The platform behind today's most effective mobile campaigns
Enterprise mobile messaging that drives results
Personalized messaging campaigns at your fingertips
<H3>
3rd level heading
Enterprise-grade platform
Deep mobile expertise
Automated personalization
Ebook
Webinar (2)
<H4>
4th level heading
The 90-day journey: a step-by-step guide to successful text messaging campaigns
Mobile marketing 101
Greenpeace
The nature conservancy
Forrester: the growing gap in your marketing communications mix
Alt attributes Arrow up

We found 22 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on waterfall.com https://uplandsoftware.com/mobile-messaging/wp-content/uploads/sites/22/2018/01/forrester-logo-sm.pn... 1
Image with missing alt attribute found on waterfall.com https://uplandsoftware.com/mobile-messaging/wp-content/uploads/sites/22/2018/01/logo-truth-orange.pn... 1
Image with missing alt attribute found on waterfall.com https://uplandsoftware.com/mobile-messaging/wp-content/uploads/sites/22/2019/04/logo-sierraclub-1.pn... 1
Image with missing alt attribute found on waterfall.com https://uplandsoftware.com/mobile-messaging/wp-content/uploads/sites/22/2019/04/logo-bloodsystems.pn... 1
Image with missing alt attribute found on waterfall.com https://uplandsoftware.com/mobile-messaging/wp-content/uploads/sites/22/2017/03/logo-kelloggs.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on waterfall.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 109
  • Likes 43
  • Shares 54
  • Comments 12

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 05/23/1997 27 years, 6 months, 24 days ago
Last Modified 05/24/2019 5 years, 6 months, 23 days ago
Expiration Date 05/24/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1317.awsdns-36.org 205.251.197.37 Flag for United StatesUnited States
ns-1924.awsdns-48.co.uk 205.251.199.132 Flag for United StatesUnited States
ns-180.awsdns-22.com 205.251.192.180 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 3.224.55.59
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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