Whois & Analysis for xara.com

Xara is a UK-based software company founded in 1981.

It has developed software for a variety of computer platforms, in chronological order: the Acorn Atom, BBC Micro, Z88, Atari ST, Acorn Archimedes, Microsoft Windows and Linux.

It was originally called Computer Concepts, Ltd.; the company name was changed in 1995 to Xara, Ltd. and later to The Xara Group, Ltd. On 30 January 2007, Xara was acquired by German company MAGIX AG, and now operates as a wholly owned subsidiary.

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.

This form of online advertising entails embedding an advertisement into a web page.

It is intended to attract traffic to a website by linking to the website of the advertiser.

In many cases, banners are delivered by a central ad server.

When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents).

This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.

When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.