xero.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.

• Contact Name

Legal Team - IP

• Organization

Xero Limited

• City

Wellington

• Zip Code

6011

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

xero.com
Make your link ↑ do-follow

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner

Xero Limited See more

• Category

Business > Business Software

• Online since

June 3, 1997 Explore Wayback Machine

• Age

26 years, 10 months, 25 days

• Alexa Rank

#798, xero.com is in the world's top 1.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 21, 2020.

✅ Title Tag

Accounting Software - Do Beautiful Business | Xero US
Length: 53 (recommended: 10 to 70)

✅ Meta Description

Xero’s online accounting software helps small businesses save time and grow. With a variety of helpful features, Xero makes accounting a breeze.
Length: 146 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Accounting Software - Do Beautiful Business | Xero US

https://xero.com

Xero’s online accounting software helps small businesses save time and grow. With a variety of helpful features, Xero makes accounting a breeze.

Mobile Version

https://xero.com

Accounting Software - Do Beautiful Business | Xero US

Xero’s online accounting software helps small businesses save time and grow. With a variety of helpful features, Xero makes accoun...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.xero.com/id/	en-id
https://www.xero.com/us/	en-us
https://www.xero.com/my/	en-my
https://www.xero.com/au/	en-au
https://www.xero.com/ca/	en-ca
https://www.xero.com/nz/	en-nz
https://www.xero.com/ie/	en-ie
https://www.xero.com/sg/	en-sg
https://www.xero.com/hk/	en-hk
https://www.xero.com/	x-default
https://www.xero.com/ph/	en-ph
https://www.xero.com/za/	en-za
https://www.xero.com/uk/	en-gb

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://xero.com	https://www.xero.com/us/
https://xero.com	https://www.xero.com/us/
http://www.xero.com	https://www.xero.com/us/
https://www.xero.com	https://www.xero.com/us/

✅ Robots.txt

https://www.xero.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by xero.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Xero (software) Confidence: 88%

Xero is a New Zealand-based software company that develops cloud-based accounting software for small and medium-sized businesses. The company has offices in New Zealand, Australia, the United Kingdom, the United States and Singapore It is listed on both the New Zealand Exchange and Australian Securities Exchange.

Accounting software Confidence: 76%

Accounting software describes a type of application software that records and processes accounting transactions within functional modules such as accounts payable, accounts receivable, general ledger, payroll, and trial balance. It functions as an accounting information system. It may be developed in-house by the organization using it, may be purchased from a third party, or may be a combination of a third-party application software package with local modifications. Accounting software may be on-line based, accessed anywhere at any time with any device which is Internet enabled, or may be desktop based. It varies greatly in its complexity and cost.

E-accounting Confidence: 74%

E-accounting or online accounting, is the application of online and Internet technologies to the business accounting function. Similar to e-mail being an electronic version of traditional mail, e-accounting is "electronic enablement" of lawful accounting and traceable accounting processes which were traditionally manual and paper-based.

WEBSITE SPEED

✅ xero.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

xero.com is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #798 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

New Zealand (5.5%)
United States of America (16.4%)
Australia (44.3%)
United Kingdom of Great Britain and Northern Ireland (7.2%)
South Africa (4.5%)
Canada (3.9%)
Others (18.2%)

Traffic country ranks

Country	Rank
India	#10.182
Singapore	#202
Gibraltar	#70
Taiwan	#2.366
Philippines	#506
New Zealand	#20
United States of America	#1.033
Hong Kong	#575
Australia	#25
Saudi Arabia	#549
Nigeria	#1.775
United Arab Emirates	#667
United Kingdom of Great Britain and Northern Ireland	#209
South Africa	#150
Canada	#504
Japan	#11.751

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How xero.com looks like on a mobile device such as an iPhone.

Tablet
How xero.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

30% #ffffff
9% #401020
8% #502020
6% #f0f0f0
5% #803030
4% #304060
2% #a08070
2% #804040
2% #404030
2% #a04030
2% #c0a080
2% #d08010

Text/code ratio

ⓘ xero.com's text/code ratio is 6.63%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 6.63%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 6
<H3> 6
<H4> 5
<H5> 0
<H6> 0

<H1>

Top level heading
Accounting software that helps small businesses

<H2>

2^nd level heading
A real-time view of your cash flow
Popular features that will change your life
Choose the plan that fits your business
Meet our customers
30-day free trial
Xero integrates with 800+ business apps

<H3>

3^rd level heading
Run your business on the go
Get paid faster with online invoicing
Reconcile in seconds
Early
Growing
Established

<H4>

4^th level heading
John comeau
Claire van holland
Aaron van holland
Product releases
Accounting terms

❌ Alt attributes

We found 14 images on this website.
5 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	//bat.bing.com/action/0?ti=4009585&Ver=2	1
	https://www.facebook.com/tr?id=284470139063732&ev=PageView&noscript=1	1
	https://www.facebook.com/tr?id=303901320544451&ev=PageView&noscript=1	1
	//trc.taboola.com/1112426/log/3/unip?en=page_view	1
	//trc.taboola.com/1102674/log/3/unip?en=page_view	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on xero.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 174 links on the homepage of this website.

ⓘ Internal links : 160

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
	image	/us/
Free trial	text	/us/signup/
	image	https://www.xero.com/us/
Features & tools	text	/us/features-and-tools/
Features & tools	text	/us/features-and-tools/
Xero mobile app	text	/us/features-and-tools/mobile/
Xero mobile app	text	/us/features-and-tools/mobile/
Xero Accounting app	text	/us/features-and-tools/mobile/xero-touch/
Accountant/bookkeeper tools	text	/us/features-and-tools/practice-tools/
Accountant/bookkeeper tools	text	/us/features-and-tools/practice-tools/
Xero HQ	text	/us/features-and-tools/practice-tools/xero-hq/
Xero Practice Manager	text	/us/features-and-tools/practice-tools/practicemanager/
Xero Workpapers	text	/us/features-and-tools/practice-tools/workpapers/
Xero tax tools	text	/us/features-and-tools/practice-tools/tax-tools/
Xero Cashbook/Ledger	text	/us/features-and-tools/practice-tools/ledger-cashbook/
Xero +C	text	/us/features-and-tools/practice-tools/xeroc/
Xero product features	text	/us/features-and-tools/accounting-software/
Xero product features	text	/us/features-and-tools/accounting-software/
Accept payments	text	/us/features-and-tools/accounting-software/payments/
Asset management	text	/us/features-and-tools/accounting-software/fixed-asset-management/
Advisor tools	text	/us/features-and-tools/accounting-software/advisor-tools/
Bank connections	text	/us/features-and-tools/accounting-software/bank-connections/
Bank reconciliation	text	/us/features-and-tools/accounting-software/bank-reconciliation/
Business performance dashboard	text	/us/features-and-tools/accounting-software/business-performance/
Contacts and smartlists	text	/us/features-and-tools/accounting-software/contacts/
Convert from QuickBooks	text	/us/features-and-tools/accounting-software/convert-from-quickbooks/
Dashboard	text	/us/features-and-tools/accounting-software/dashboard/
Data capture	text	/us/features-and-tools/accounting-software/hubdoc/
Expenses	text	/us/features-and-tools/accounting-software/expenses/
Files	text	/us/features-and-tools/accounting-software/files/
Inventory	text	/us/features-and-tools/accounting-software/inventory/
Invoicing	text	/us/features-and-tools/accounting-software/invoicing/
Multi-currency accounting	text	/us/features-and-tools/accounting-software/multi-currency/
Pay bills	text	/us/features-and-tools/accounting-software/pay-bills/
Payroll with Gusto	text	/us/features-and-tools/accounting-software/payroll-software/
Project management	text	/us/features-and-tools/accounting-software/project-management/
Purchase orders	text	/us/features-and-tools/accounting-software/purchase-orders/
Projects	text	/us/features-and-tools/accounting-software/projects/
Quotes	text	/us/features-and-tools/accounting-software/quotes/
Reporting	text	/us/features-and-tools/accounting-software/financial-reporting/
Sales tax	text	/us/features-and-tools/accounting-software/us-sales-tax/
Search	text	/us/features-and-tools/accounting-software/search/
View all features >	text	/us/features-and-tools/accounting-software/view-all-features/
Why Xero	text	/us/why-xero/
Why Xero	text	/us/why-xero/
For your business	text	/us/why-xero/benefits/
For your business	text	/us/why-xero/benefits/
Reliable data	text	/us/why-xero/benefits/high-integrity-accounting/
Smart online accounting	text	/us/why-xero/benefits/online-accounting/
Secure data protection	text	/us/why-xero/benefits/security/

ⓘ External links : 14

Anchor	Type	URL
Login	text	https://login.xero.com/
App marketplace	text	https://apps.xero.com/us
Learning: Xero Central	text	https://central.xero.com/s/learning
Support: Xero Central	text	https://central.xero.com/s/
Developers	text	https://developer.xero.com/partner/
how to cancel a subscription	text	https://central.xero.com/s/article/cancel-a-subscription
Support & learning	text	https://central.xero.com/s/
	image	https://itunes.apple.com/app/xero-accounting-invoices/id441880705?mt=8
	image	https://play.google.com/store/apps/details?id=com.xero.touch&hl=en
No anchor	empty	https://twitter.com/xero/
No anchor	empty	https://www.facebook.com/xero.accounting
No anchor	empty	https://www.youtube.com/user/xeroonlineaccounting
No anchor	empty	https://www.linkedin.com/company/xero
No anchor	empty	https://instagram.com/xero/

DOMAIN REGISTRAR

ⓘ Domain Registrar	CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date	06/03/1997 26 years, 10 months, 25 days ago
ⓘ Last Modified	05/29/2019 4 years, 11 months ago
ⓘ Expiration Date	06/02/2020 Expired

Nameservers

Host	IP Address	Country
a1-170.akam.net	193.108.91.170	Chile
a13-64.akam.net	2.22.230.64	Chile
a28-66.akam.net	95.100.173.66	Colombia
a5-67.akam.net	95.100.168.67	Belgium
a14-65.akam.net	184.26.161.65	Germany
a10-67.akam.net	96.7.50.67	United States