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Whois & Analysis for adtechus.com

Oct 30, 2019 12:37 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Oath Inc.
• Address
22000 AOL Way
• City
Dulles
• Zip Code
20166
• State
VA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for adtechus.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Oath Inc. See more
• Category
Business  >  Advertising
• Online since
October 26, 2006 Explore Wayback Machine
• Age
19 years, 3 months, 9 days
• Alexa Rank
#113.116, adtechus.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

Redirection
adtechus.com redirects to https://oath.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 14, 2020.
Title Tag
Oath – Build brands people love
Length: 33 (recommended: 10 to 70)
Meta Description
No description specified
Length: 0 (recommended: 50 to 160)
Google preview
Desktop Version

Oath – Build brands people love

https://adtechus.com

Mobile Version

https://adtechus.com

Oath – Build brands people love

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adtechus.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Interactive media Confidence: 84% Arrow up

Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image, animation, video, audio, and video games.

Ad serving Confidence: 80% Arrow up

Ad serving describes the technology and service that places advertisements on web sites.

Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.

Digital marketing Confidence: 78% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Verizon Communications Confidence: 78% Arrow up

Verizon Communications, Inc. (simply known as Verizon, stylized as verizon), is an American multinational telecommunications conglomerate and the largest U.S. wireless communications service provider, and a corporate component of the Dow Jones Industrial Average.

The company is based at 1095 Avenue of the Americas in Midtown Manhattan, New York City, but is incorporated in Delaware.

Advertising Confidence: 74% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

WEBSITE SPEED

adtechus.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

61%

adtechus.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #113.116 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • adtechus.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (69.8%)
  • Flag for CanadaCanada (7.9%)
  • Flaf icon for other countryOthers (22.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #22.550
Flag for CanadaCanada #23.334

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adtechus.com looks like on a mobile device such as an iPhone.

Tablet
How adtechus.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #ffffff
  • 25% #f0f0f0
  • 18% #101010
  • 0% #f0ffff
  • 0% #c0d0e0
  • 0% #d0e0f0
  • 0% #fffff0
  • 0% #e0f0ff
  • 0% #b0c0d0
  • 0% #000000
  • 0% #c0e0e0
  • 0% #fff0ff

Text/code ratio

adtechus.com's text/code ratio is 2.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 6
  • <H4> 0
  • <H5> 4
  • <H6> 0
<H1>
Top level heading
Ad server solutions
<H2>
2nd level heading
Overview
Ad server benefits
Why use the oath ad platforms ad server from verizon media?
The future of in-app header bidding
More about ad server
<H3>
3rd level heading
Streamlined workflow
Advanced mobile targeting
Cross-screen monetization
Seamless programmatic management
Precision inventory management
<H5>
5th level heading
About us
Contact us
Brand trust
Follow us
Alt attributes Arrow up

We found 45 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on adtechus.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 51.192
  • Likes 7.024
  • Shares 40.793
  • Comments 3.375

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 10/26/2006 19 years, 3 months, 9 days ago
Last Modified 05/20/2019 6 years, 8 months, 18 days ago
Expiration Date 10/26/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns2.edgecastdns.net 192.16.16.6 Flag for United StatesUnited States
ns1.edgecastdns.net 192.16.16.5 Flag for United StatesUnited States
ns3.edgecastdns.net 198.7.29.5 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • YAHOO-GQ1 - Yahoo
  • IP Address
  • 67.195.231.10
  • Country
  • Flag for United StatesUnited States
  • Region
  • South Carolina , Greenville
  • Latitude and Longitude
  • 34.8526 : -82.394
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