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Whois & Analysis for amplitude.com

Oct 29, 2019 11:54 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Curtis Liu
• Organization
Amplitude
• Address
501 2nd St Suite 100
• City
San Francisco
• Zip Code
94107
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for amplitude.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Amplitude See more
• Category
Business  >  Marketing
• Online since
• Age
29 years, 8 months, 29 days
• Alexa Rank
#23.265, amplitude.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 15, 2020.
Title Tag
Amplitude | Product Analytics for Web and Mobile
Length: 48 (recommended: 10 to 70)
Meta Description
Amplitude is the comprehensive product analytics software for web and mobile. Over 12,000 companies use Amplitude to set product strategy, increase key metrics like user engagement, retention, and conversion, and ultimately build better products.
Length: 246 (recommended: 50 to 160)
Google preview
Desktop Version

Amplitude | Product Analytics for Web and Mobile

https://amplitude.com

Amplitude is the comprehensive product analytics software for web and mobile. Over 12,000 companies use Amplitude to set product strategy, increase key metrics like...

Mobile Version

https://amplitude.com

Amplitude | Product Analytics for Web and Mobile

Amplitude is the comprehensive product analytics software for web and mobile. Over 12,000 companies use Amplitude to set product s...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amplitude.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
World Wide Web Confidence: 67% Arrow up

The World Wide Web (abbreviated WWW or the Web) is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and can be accessed via the Internet.

English scientist Tim Berners-Lee invented the World Wide Web in 1989.

He wrote the first web browser computer program in 1990 while employed at CERN in Switzerland.

The Web browser was released outside of CERN in 1991, first to other research institutions starting in January 1991 and to the general public on the Internet in August 1991.

Customer engagement Confidence: 66% Arrow up

Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence.

This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline.

The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand.

However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level.

Product (business) Confidence: 65% Arrow
Amplitude modulation Confidence: 63% Arrow

WEBSITE SPEED

amplitude.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

78%

amplitude.com is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #23.265 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • amplitude.com daily visitors distribution - Total: 11 countries
  • Flag for IndiaIndia (9.5%)
  • Flag for United States of AmericaUnited States of America (55.7%)
  • Flag for CanadaCanada (10.8%)
  • Flaf icon for other countryOthers (24%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #19.173
Flag for EgyptEgypt #21.228
Flag for Russian FederationRussian Federation #60.585
Flag for IsraelIsrael #3.746
Flag for United States of AmericaUnited States of America #5.574

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How amplitude.com looks like on a mobile device such as an iPhone.

Tablet
How amplitude.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 81% #ffffff
  • 18% #909090
  • 1% #f0f0f0
  • 1% #a0a0a0
  • 0% #c0c0c0
  • 0% #d0d0d0
  • 0% #b0b0b0
  • 0% #e0e0e0

Text/code ratio

amplitude.com's text/code ratio is 1.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 39
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
#1 product ıntelligence
<H2>
2nd level heading
See how amplitude helps you use customer data to build great product experiences that convert and retainusers.
Tap to explore the product
Over 30,000 teams use amplitude to grow their digital business
Don't take our word for it, see it for yourself
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Behavioral analytics platform (2)
Amplitude engagenew (2)
Taxonomy (2)
Scale (2)
ınsight (2)
Alt attributes Arrow up

We found 16 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on amplitude.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.851
  • Likes 247
  • Shares 1.483
  • Comments 121

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 05/09/1996 29 years, 8 months, 29 days ago
Last Modified 12/11/2018 7 years, 1 month, 23 days ago
Expiration Date 01/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1262.awsdns-29.org 205.251.196.238 Flag for United StatesUnited States
ns-1942.awsdns-50.co.uk 205.251.199.150 Flag for United StatesUnited States
ns-260.awsdns-32.com 205.251.193.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.38.66.35
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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