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Whois & Analysis for barilla.com

Nov 8, 2019 3:00 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Franco Guariglia
• Organization
Barilla G. e R. Fratelli - Societa' per Azioni
• Address
Via Mantova 166
• City
Parma
• Zip Code
43122
• State
PR
• Country Code
IT
• Phone Number
Desktop screen Desktop screenshot for barilla.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Barilla G. e R. Fratelli - Societa' per Azioni See more
• Category
Food & Drink  >  Italian Cuisine
• Online since
December 15, 1995 Explore Wayback Machine
• Age
30 years, 1 month, 20 days
• Alexa Rank
#105.827, barilla.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on April 10, 2020.
Title Tag
Pasta, Pasta Sauce, and Recipes | Barilla
Length: 41 (recommended: 10 to 70)
Meta Description
Barilla pasta can make any meal that much tastier. Discover dinner recipes, different pastas, sauces and more at Barilla.com for all of your family dinner needs!
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Pasta, Pasta Sauce, and Recipes | Barilla

https://barilla.com

Barilla pasta can make any meal that much tastier. Discover dinner recipes, different pastas, sauces and more at Barilla.com for all of your family dinner needs!

Mobile Version

https://barilla.com

Pasta, Pasta Sauce, and Recipes | Barilla

Barilla pasta can make any meal that much tastier. Discover dinner recipes, different pastas, sauces and more at Barilla.com for a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
copyright
reply-to

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by barilla.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Barilla Group Confidence: 86% Arrow up

Barilla S.p.A. (Barilla G.

e R. Fratelli Società per Azioni) is an Italian food company.

Overview.

The company was founded in 1877 as a bakery shop in Parma, Italy by Pietro Barilla.

The company is privately held, and remains in the fourth generation of Barilla family ownership and control through three brothers, chairman Guido Barilla, and vice chairmen Luca Barilla and Paolo Barilla.

Pasta Confidence: 80% Arrow up

Pasta is a staple food of traditional Italian cuisine, with the first reference dating to 1154 in Sicily.

Sauce Confidence: 73% Arrow up

In cooking, a sauce is liquid, cream, or semi-solid food served on or used in preparing other foods.

Sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to another dish.

Sauce is a French word taken from the Latin salsa, meaning salted.

Possibly the oldest recorded European sauce is garum, the fish sauce used by the Ancient Greeks; while doubanjiang, the Chinese soy bean paste is mentioned in Rites of Zhou in 3rd century BC.

Meal Confidence: 67% Arrow
Recipe Confidence: 65% Arrow

WEBSITE SPEED

barilla.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

65%

barilla.com is faster than approximately 65 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #105.827 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • barilla.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (29.1%)
  • Flag for ItalyItaly (36.2%)
  • Flag for GreeceGreece (3.4%)
  • Flaf icon for other countryOthers (31.3%)

Traffic country ranks

Country Rank
Flag for TurkeyTurkey #52.954
Flag for Russian FederationRussian Federation #65.627
Flag for United States of AmericaUnited States of America #55.616
Flag for ItalyItaly #5.906
Flag for GreeceGreece #22.839

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How barilla.com looks like on a mobile device such as an iPhone.

Tablet
How barilla.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #f0f0f0
  • 11% #002040
  • 8% #ffffff
  • 8% #303030
  • 5% #e0e0f0
  • 5% #f0e0e0
  • 4% #909090
  • 3% #f06030
  • 3% #4060a0
  • 2% #707050
  • 2% #203040
  • 2% #a09080

Text/code ratio

barilla.com's text/code ratio is 4.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 22
  • <H3> 51
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Pasta by shape
Pasta by brand
Sauces
All ıtalian-style entrees
Barilla brands
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Long (2)
Short (2)
Pasta shells
Lasagne sheets (2)
Filled (2)
<H4>
4th level heading
Legal
Barilla on the web
Resources
Complete your birthdate
Alt attributes Arrow up

We found 80 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on barilla.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 107
  • Likes 49
  • Shares 58
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar 1API GMBH
Registration Date 12/15/1995 30 years, 1 month, 20 days ago
Last Modified 05/02/2019 6 years, 9 months, 6 days ago
Expiration Date 12/14/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns.barbero.asia 139.162.66.75 Flag for JapanJapan
ns.barbero.de 139.162.166.155 Flag for GermanyGermany
ns.barbero.eu 82.145.171.41 Flag for ItalyItaly

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.72.147
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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