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Whois & Analysis for brinker.com

Dec 23, 2019 12:06 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Brinker Restaurant Corporation
• Organization
Brinker Restaurant Corporation
• Address
6820 LBJ Freeway
• City
Dallas
• Zip Code
75240
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for brinker.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Brinker Restaurant Corporation See more
• Category
Food & Drink  >  Cuisine-Specific
• Online since
• Age
29 years, 11 months, 6 days
• Alexa Rank
#647.637, brinker.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Homepage – Brinker International Restaurants
Length: 46 (recommended: 10 to 70)
Meta Description
Corporate information, employment, and franchising opportunities for Chili's and Maggiano's Little Italy.
Length: 105 (recommended: 50 to 160)
Google preview
Desktop Version

Homepage – Brinker International Restaurants

http://brinker.com

Corporate information, employment, and franchising opportunities for Chili's and Maggiano's Little Italy.

Mobile Version

http://brinker.com

Homepage – Brinker International Restaurants

Corporate information, employment, and franchising opportunities for Chili's and Maggiano's Little Italy.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brinker.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Maggiano's Little Italy Confidence: 91% Arrow up

Maggiano's Little Italy is an American casual dining restaurant chain specializing in Italian-American cuisine.

The company was founded in Chicago's River North neighborhood, at Clark Street and Grand Avenue, in 1991 by Rich Melman's Lettuce Entertain You Enterprises (LEYE), and was named after Melman's late partner, Marvin Magid.

The concept was acquired by Brinker International, Inc. in August 1995 from Lettuce Entertain You Enterprises.

As of June 24, 2015, there were 49 locations throughout 21 states and the District of Columbia.

Brinker International Confidence: 90% Arrow up

Brinker International, Inc. (or simply Brinker) is an American multinational hospitality industry company that owns Chili's and Maggiano's Little Italy restaurant chains.

Founded in 1975 and based in Dallas, Texas, Brinker currently owns, operates, or franchises 1,629 restaurants under the names Chili's Grill & Bar and Maggiano's Little Italy worldwide.

Chili's Confidence: 89% Arrow up

Chili's Grill & Bar is an American casual dining restaurant chain that features Tex-Mex-style cuisine.

The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.

Franchising Confidence: 78% Arrow up

Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time.

The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb.

Restaurant Confidence: 69% Arrow up

A restaurant (or), or an eatery, is a business which prepares and serves food and drinks to customers in exchange for money.

Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services, and some offer only take-out and delivery.

Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models ranging from inexpensive fast food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments.

WEBSITE SPEED

brinker.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

93%

brinker.com is faster than approximately 93 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #647.637 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • brinker.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (78.1%)
  • Flaf icon for other countryOthers (21.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #160.354

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brinker.com looks like on a mobile device such as an iPhone.

Tablet
How brinker.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #ffffff
  • 24% #e0e0e0
  • 13% #000000
  • 9% #101010
  • 6% #706060
  • 3% #d0d0d0
  • 2% #f0f0f0
  • 1% #fff0f0
  • 1% #fffff0
  • 0% #e0b0b0
  • 0% #503010
  • 0% #e0a0a0

Text/code ratio

brinker.com's text/code ratio is 15.47%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 15.47%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 0
  • <H4> 7
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to our table
<H2>
2nd level heading
More than 1,600 restaurants worldwıde
Let’s play restaurant norman brinker, known as the father of the restaurant industry
Established and growingaround the world
<H4>
4th level heading
Restaurant support center
Company
Commitment
Careers
ınvestors
Alt attributes Arrow up

We found 15 images on this website.
10 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on brinker.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 545
  • Likes 175
  • Shares 217
  • Comments 153

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/07/1996 29 years, 11 months, 6 days ago
Last Modified 03/04/2018 7 years, 11 months, 10 days ago
Expiration Date 03/08/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.brinker.com 63.163.55.52 Flag for United StatesUnited States
ns1.brinker.com 63.163.55.51 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Sprint
  • IP Address
  • 63.163.55.10
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , Coppell
  • Latitude and Longitude
  • 32.961 : -96.9841
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