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Whois & Analysis for brownells.com

Nov 26, 2019 5:31 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for brownells.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Hobbies & Interests  >  Weapons  >  Automotive  >  Auto Parts
• Online since
August 14, 1996 Explore Wayback Machine
• Age
29 years, 5 months, 26 days
• Alexa Rank
#20.468, brownells.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 17, 2020.
Title Tag
Brownells - Firearms, Reloading Supplies, Gunsmithing Tools, Gun Parts and Accessories
Length: 86 (recommended: 10 to 70)
Meta Description
Brownells is your home for firearm accessories, gun parts, gunsmithing tools, reloading and shooting supplies backed by our 100% satisfaction guarantee.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Brownells - Firearms, Reloading Supplies, Gunsmithing Tools, Gun Par...

https://brownells.com

Brownells is your home for firearm accessories, gun parts, gunsmithing tools, reloading and shooting supplies backed by our 100% satisfaction guarantee.

Mobile Version

https://brownells.com

Brownells - Firearms, Reloading Supplies, Gunsmithing Tools, Gun Par...

Brownells is your home for firearm accessories, gun parts, gunsmithing tools, reloading and shooting supplies backed by our 100% s...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
rating general
revisit-after 30 days
viewport width=device-width, initial-scale=1.0, user-scalable=0
robots noodp,noydir

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brownells.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Firearm Confidence: 78% Arrow up

A firearm is a portable gun - a barreled weapon that launches one or more projectiles, often driven by the action of an explosive force.

The first primitive firearms originated in 13th-century China when the one-person-portable fire lance was combined with projectiles.

The technology gradually spread through the rest of East Asia, South Asia, the Middle East and then into Europe.

Older firearms typically used black powder as a propellant, but modern firearms use smokeless powder or other propellants.

Most modern firearms (with the notable exception of smoothbore shotguns) have rifled barrels to impart spin to the projectile for improved flight stability.

Gunsmith Confidence: 73% Arrow up

A gunsmith is a person who repairs, modifies, designs, or builds guns.

This occupation differs from an armorer.

A gunsmith does factory level repairs, renovation (such as applying metal finishes), and makes modifications and alterations for special uses.

Gunsmiths may also apply carvings, engravings and other decorative features to an otherwise finished gun.

The environment in which all this takes place often varies depending on the specific locality, with some gun stores featuring one or a handful of individuals while others resemble large scale specialty shops.

WEBSITE SPEED

brownells.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

brownells.com is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #20.468 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • brownells.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (93.4%)
  • Flaf icon for other countryOthers (6.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #3.493
Flag for IndiaIndia #85.798
Flag for CanadaCanada #68.216

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brownells.com looks like on a mobile device such as an iPhone.

Tablet
How brownells.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #000000
  • 16% #fff0e0
  • 10% #f0f0e0
  • 5% #fffff0
  • 5% #f0e0d0
  • 2% #d0b090
  • 2% #d0c0a0
  • 2% #903010
  • 2% #ffffff
  • 2% #e0d0b0
  • 1% #904020
  • 1% #a06050

Text/code ratio

brownells.com's text/code ratio is 4.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 4
  • <H4> 5
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Brownells.com, the leading supplier of firearm accessories, gun parts and gunsmithing tools.
<H2>
2nd level heading
Featured products
Top selling brands
<H3>
3rd level heading
800-741 -0015
Live chat (2)
Shop by firearm
<H4>
4th level heading
Connect
Site navigation
Product categories
Ordering
Customer service
Alt attributes Arrow up

We found 51 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on brownells.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.215
  • Likes 369
  • Shares 628
  • Comments 218

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/14/1996 29 years, 5 months, 26 days ago
Last Modified 09/06/2018 7 years, 5 months, 4 days ago
Expiration Date 08/13/2023 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Aureon Network Services
  • IP Address
  • 67.55.179.9
  • Country
  • Flag for United StatesUnited States
  • Region
  • Iowa , Montezuma
  • Latitude and Longitude
  • 41.5928 : -92.5276
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