Whois & Analysis for business.yellowpages.ca

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.

The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold.

The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.

The traditional term "yellow pages" is now also applied to online directories of businesses.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.

Marketing is typically done by the seller, typically a retailer or manufacturer.

Sometimes tasks are contracted to a dedicated marketing firm or advertising agency.

More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature.

It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty.

It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions).

It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works.

It is a way to promote business and improve profit too.