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Whois & Analysis for cars.com

Nov 28, 2019 3:29 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for cars.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Automotive  >  Buying/Selling Cars
• Online since
February 12, 1998 Explore Wayback Machine
• Alexa Rank
#1.677, cars.com is in the world's top 2.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on October 1, 2021.
Title Tag
New Cars, Used Cars, Car Dealers, Prices & Reviews | Cars.com
Length: 65 (recommended: 10 to 70)
Meta Description
Shop new & used cars, research & compare models, find local dealers/sellers, calculate payments, value your car, sell/trade in your car & more at Cars.com.
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

New Cars, Used Cars, Car Dealers, Prices & Reviews | Cars.com

https://cars.com

Shop new & used cars, research & compare models, find local dealers/sellers, calculate payments, value your car, sell/trade in your car & more at Cars.co...

Mobile Version

https://cars.com

New Cars, Used Cars, Car Dealers, Prices & Reviews | Cars.com

Shop new & used cars, research & compare models, find local dealers/sellers, calculate payments, value your car, sell/trad...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by cars.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cars.com Confidence: 82% Arrow up

Cars.com is a website which was launched in June 1998.

It is the second largest automotive classified site, second to only AutoTrader.com.

Its headquarters are located in Chicago, Illinois.

The editor-in-chief is Patrick Olsen and the President is Alex Vetter.

Value (economics) Confidence: 68% Arrow up

Economic value is a measure of the benefit provided by a good or service to an economic agent.

It is generally measured relative to units of currency, and the interpretation is therefore "what is the maximum amount of money a specific actor is willing and able to pay for the good or service"?.

Price Confidence: 68% Arrow
International trade Confidence: 67% Arrow
Supply and demand Confidence: 66% Arrow

WEBSITE SPEED

cars.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

cars.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.677 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • cars.com daily visitors distribution - Total: 9 countries
  • Flag for United States of AmericaUnited States of America (79.7%)
  • Flag for CanadaCanada (4.0%)
  • Flaf icon for other countryOthers (16.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #16.712
Flag for United States of AmericaUnited States of America #362
Flag for LibyaLibya #448
Flag for ChileChile #982
Flag for ArgentinaArgentina #4.186

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How cars.com looks like on a mobile device such as an iPhone.

Tablet
How cars.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #201010
  • 13% #201050
  • 11% #ffffff
  • 7% #101000
  • 5% #302020
  • 5% #000000
  • 4% #e0e0e0
  • 4% #403020
  • 4% #201000
  • 4% #200050
  • 3% #907050
  • 2% #d0c0a0

Text/code ratio

cars.com's text/code ratio is 1.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Find yournext match
<H2>
2nd level heading
Trending near you
Suvs
Sedans
Pickup trucks
Research car models
<H3>
3rd level heading
Popular new cars for sale
Popular used cars for sale
Research popular new vehicles
Research popular used vehicles
Alt attributes Arrow up

We found 7 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on cars.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 439.864
  • Likes 185.150
  • Shares 230.592
  • Comments 24.122
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