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Whois & Analysis for cumberlandfarms.com

Dec 9, 2019 8:18 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Cumberland Farms, Inc.
• Organization
Cumberland Farms, Inc.
• Address
165 FLANDERS RD
• City
WESTBOROUGH
• Zip Code
01581-1032
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for cumberlandfarms.com
90

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1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Cumberland Farms, Inc. See more
• Category
Food & Drink
• Online since
October 15, 1997 Explore Wayback Machine
• Age
28 years, 3 months, 21 days
• Alexa Rank
#610.313, cumberlandfarms.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on September 1, 2020.
Title Tag
Cumberland Farms | Convenience Stores and Gas
Length: 45 (recommended: 10 to 70)
Meta Description
Cumberland Farms official website. Get information on SmartPay and other promotions, Farmhouse Blend coffee, food menu, local gas prices, locations & more.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Cumberland Farms | Convenience Stores and Gas

https://cumberlandfarms.com

Cumberland Farms official website. Get information on SmartPay and other promotions, Farmhouse Blend coffee, food menu, local gas prices, locations & more.

Mobile Version

https://cumberlandfarms.com

Cumberland Farms | Convenience Stores and Gas

Cumberland Farms official website. Get information on SmartPay and other promotions, Farmhouse Blend coffee, food menu, local gas...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by cumberlandfarms.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cumberland Farms Confidence: 88% Arrow up

Cumberland Farms ("Cumbies") is a regional chain of convenience stores based in Westborough, Massachusetts, operating primarily in New England and Florida.

Cumberland Farms operates roughly 600 retail stores, gas stations, and a support system including petroleum and grocery distribution operations in 11 states, including Connecticut, Florida, Massachusetts, Maine, New Hampshire, New York, Rhode Island, and Vermont.

Its original colors were navy blue and orange, but in 2009, they rebranded with a new logo and colors (navy blue and green).

The new logo change marked the beginning of the transformation of Cumberland Farms stores from older, legacy stores to new AIM stores that now include numerous new fresh food items such as pizza, chicken sandwiches, subs, and a roller grill.

The company is owned by the Haseotes family, with Lily Haseotes Bentas formerly serving as CEO and Ari Haseotes currently serving as the President and COO of Cumberland Farms Inc. It is one of the largest retail chains to be completely privately owned.

Cumberland Farms offers a large assortment of food service items, candy, snacks, and chilled drinks, which it calls "The Chill Zone", along with Cumberland Farms branded chips, pastries, candy, and coffee, etc.[citation needed].

Coffee Confidence: 72% Arrow up

Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant.

The genus Coffea is native to tropical Africa, and Madagascar, the Comoros, Mauritius and Réunion in the Indian Ocean.

The plant was exported from Africa to countries around the world and coffee plants are now cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, India, and Africa.

The two most commonly grown are the highly regarded arabica, and the less sophisticated but stronger and more hardy robusta.

Once ripe, coffee berries are picked, processed, and dried.

Dried coffee seeds (referred to as beans) are roasted to varying degrees, depending on the desired flavor.

Roasted beans are ground and brewed with near boiling water to produce coffee as a beverage.

Convenience store Confidence: 67% Arrow
Food Confidence: 64% Arrow

WEBSITE SPEED

cumberlandfarms.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.5s

This domain loads at the median speed of 0.5 seconds.

Speed Percentile

96%

cumberlandfarms.com is faster than approximately 96 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #610.313 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • cumberlandfarms.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (93.1%)
  • Flaf icon for other countryOthers (6.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #124.307

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How cumberlandfarms.com looks like on a mobile device such as an iPhone.

Tablet
How cumberlandfarms.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #005080
  • 18% #003060
  • 11% #ffffff
  • 9% #f0f0f0
  • 5% #f0e0c0
  • 5% #f0f0d0
  • 2% #fff0e0
  • 2% #003050
  • 1% #f0d0b0
  • 1% #f0ffff
  • 1% #d0e0f0
  • 1% #105080

Text/code ratio

cumberlandfarms.com's text/code ratio is 5.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Home
Save 10¢ per gallon, every day!
<H2>
2nd level heading
Get up. get goin'
One sweet deal
The new afternoon fıll up
Satisfy your snack attack
Pick up dinner on your way home
Alt attributes Arrow up

We found 27 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on cumberlandfarms.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.674
  • Likes 3.964
  • Shares 4.469
  • Comments 1.241

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 10/15/1997 28 years, 3 months, 21 days ago
Last Modified 08/15/2019 6 years, 5 months, 23 days ago
Expiration Date 10/14/2024 Expired
Nameservers Arrow up
Host IP Address Country
dbru.br.ns.els-gms.att.net 68.94.156.134 Flag for United StatesUnited States
dmtu.mt.ns.els-gms.att.net 99.99.99.134 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.76.20.128
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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