Whois & Analysis for disqus.com

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

The word "native" refers to this coherence of the content with the other media that appears on the platform.

Disqus (pronounced discuss) is a worldwide blog comment hosting service for web sites and online communities that use a networked platform.

The company's platform includes various features, such as social integration, social networking, user profiles, spam and moderation tools, analytics, email notifications, and mobile commenting.

It was founded in 2007 by Daniel Ha and Jason Yan as a Y Combinator startup.

The dash is a punctuation mark that is similar to a hyphen or minus sign, but differs from both of these symbols primarily in length and function.

The most common versions of the dash are the en dash (–) and the longer em dash (—), whose names historically were loosely related with the length of a lower-case n and upper-case M, respectively, in commonly used typefaces.

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.

The terms "online" and "offline" have specific meanings in regard to computer technology and telecommunications in which "online" indicates a state of connectivity, while "offline" indicates a disconnected state.

Common vernacular extended from their computing and telecommunication meanings and refers specifically to an Internet connection.

Lastly, in the area of human interaction and conversation, discussions taking place during a business meeting are "online", while issues that do not concern all participants of the meeting should be "taken offline"—continued outside of the meeting.