Whois & Analysis for eximdigital.com

In computing, Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

The W3C's XML 1.0 Specification and several other related specifications—all of them free open standards—define XML.

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Display advertising is advertising on websites.

It includes many different formats and contains items such as text, images, flash, video, and audio.

The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

In marketing, brand management is the analysis and planning on how that brand is perceived in the market.

Developing a good relationship with the target market is essential for brand management.

Tangible elements of brand management include the product itself; look, price, the packaging, etc.

The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.

A brand manager would oversee all of these things.

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.

The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.

The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.