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Whois & Analysis for gap.com

Dec 8, 2019 6:06 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for gap.com

SEO SCORE

gap.com
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping  >  Style & Fashion  >  Accessories
• Online since
September 13, 1993 Explore Wayback Machine
• Alexa Rank
#942, gap.com is in the world's top 1.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 24, 2020.
❌ Title Tag
Home | Gap
Length: 10 (recommended: 10 to 70)
❌ Meta Description
There's more at Gap.com including Petites and Tall sizes, kids slim and husky sizes, and baby bedding. You'll also find your favorite T-shirts, jeans, shirts, outerwear and accessories. Gap has everything you need for the season
Length: 228 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Home | Gap

https://gap.com

There's more at Gap.com including Petites and Tall sizes, kids slim and husky sizes, and baby bedding. You'll also find your favorite T-shirts, jeans, shirts, outerw...

Mobile Version

https://gap.com

Home | Gap

There's more at Gap.com including Petites and Tall sizes, kids slim and husky sizes, and baby bedding. You'll also find your favor...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://gap.com https://www.gap.com/cookieFailure.do
https://gap.com https://www.gap.com/cookieFailure.do
http://www.gap.com https://www.gap.com/cookieFailure.do
https://www.gap.com https://www.gap.com/cookieFailure.do
✅ Robots.txt
https://www.gap.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots noodp,noydir
ⓘ viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, shrink-to-fit=no

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gap.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Gap Inc. Confidence: 89% Arrow up

The Gap, Inc., commonly known as Gap Inc. or Gap, (stylized as GAP) is an American worldwide clothing and accessories retailer.
Baby bedding Confidence: 86% Arrow up

Baby bedding typically refers to the collection of material bedding used to cover a newborn baby.

This usually consists of a cot bumper, a piece of soft padding material covering the part of the cot where the head of the baby would be.

Sheets, which are material coverings to protect the mattress, typically come in two types: flat and fitted.

A fleece blanket, a soft covering blanket that is used to keep the baby warm.
Jeans Confidence: 75% Arrow up

Jeans are pants, a type of garment, typically made from denim or dungaree cloth.

Often the term "jeans" refers to a particular style of pants, called "blue jeans," which were invented by Jacob W.

Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W.

Davis and Levi Strauss on May 20, 1873.

Prior to the Levi Strauss patented trousers, the term "blue jeans" had been long in use for various garments (including trousers, overalls, and coats), constructed from blue colored denim.

Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.

Jeans were a common fashion item in the 1960s Hippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal.

Historic brands include Levi's, Lee, and Wrangler.

In the 2010s, jeans remain a popular fashion item, and they come in various fits, including skinny, tapered, slim, straight, boot cut, cigarette bottom, narrow bottom, bell bottom, low waist, anti-fit, and flare.
Outerwear Confidence: 72% Arrow up

Outerwear is clothing worn outdoors.

OR: "clothing designed to be worn outside other garments" (Shorter Oxford English Dictionary), as opposed to underwear.
T-shirt Confidence: 70% Arrow up

A T-shirt (or tee shirt, or tee) is a style of unisex fabric shirt, named after the T shape of the body and sleeves.

It is normally associated with short sleeves, a round neck line known as a crew neck, with no collar.

T-shirts are generally made of a light, inexpensive fabric, and are easy to clean.

WEBSITE SPEED

✅ gap.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

59%

gap.com is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #942 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • gap.com daily visitors distribution - Total: 10 countries
  • Flag for United States of AmericaUnited States of America (86.5%)
  • Flaf icon for other countryOthers (13.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #13.245
Flag for United States of AmericaUnited States of America #162
Flag for ChileChile #1.072
Flag for ArgentinaArgentina #2.231
Flag for Korea (Republic of)Korea (Republic of) #3.527
SEE MORE

LAYOUT

ⓘ Doctype HTML 4.01 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gap.com looks like on a mobile device such as an iPhone.

Tablet
How gap.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 31% #ffffff
  • 19% #808080
  • 17% #f0f0f0
  • 12% #000000
  • 6% #001040
  • 3% #501010
  • 2% #404060
  • 2% #502030
  • 1% #102040
  • 1% #002040
  • 1% #203050
  • 1% #200000

Text/code ratio

ⓘ gap.com's text/code ratio is 1.64%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.64%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 35
  • <H3> 2
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Shop by department
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Gap.com
Bananarepublic.com
Oldnavy.com
Athleta.com
Gift guide
SEE MORE
<H3>
3rd level heading
Be the fırst
Main content:
<H4>
4th level heading
Gapcard
Customer support
About us
Gapcard
❌ Alt attributes Arrow up

We found 25 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on gap.com /Asset_Archive/GPWeb/content/0016/308/924/assets/ubb_gap_logo.svg 1
Image with missing alt attribute found on gap.com + this.arrowSrc + 2
Image with missing alt attribute found on gap.com https://www.gap.com/akam/11/pixel_5e6c0160?a=dD0zYzZlZjA1MjE5MDYwNTg2Y2JiZjlmYjAwNGNlMWE2YjBjODI3M2V... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on gap.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 69.304
  • Likes 44.165
  • Shares 16.873
  • Comments 8.266
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