Whois & Analysis for honest.com

The Honest Company is an American consumer goods company, co-founded by actress Jessica Alba, that emphasizes non-toxic household products to supply the marketplace for ethical consumerism.

The company had $170 million in 2014 sales and was valued at $1.7 billion.

The company has raised multiple rounds of venture capital and anticipates an initial public offering in the near future.

Honest serves the United States and Canada.

The company has been the subject of some controversy.

Aesthetics (also spelled æsthetics and esthetics also known in Greek as Αισθητική, or "Aisthētiké") is a branch of philosophy that explores the nature of art, beauty, and taste, with the creation and appreciation of beauty.

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.

Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns).

Design has different connotations in different fields (see below).

In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.

Thought refers to ideas or arrangements of ideas that are the result of the process of thinking.

Though thinking is an activity considered essential to humanity, there is no general consensus as to how we define or understand it.