Whois & Analysis for iab.com

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.

The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a model.

Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers.

Before this, all forms of electronic communication (early radio, telephone, and telegraph) were , with the message intended for a single recipient.

The term broadcasting, borrowed from the agricultural method of sowing seeds in a field by casting them broadly about, was coined by either KDKA manager Frank Conrad or RCA historian George Clark around 1920 to distinguish this new activity of "one-to-many" communication; a single radio station transmitting to multiple listeners.

Digital economy refers to an economy that is based on digital computing technologies.

The digital economy is also sometimes called the Internet Economy, the New Economy, or Web Economy.

Increasingly, the "digital economy" is intertwined with the traditional economy making a clear delineation harder.