Whois & Analysis for infogentech.com

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones.

The extension to non-Internet channels differentiates digital marketing from online marketing.

Web design encompasses many different skills and disciplines in the production and maintenance of websites.

The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup.

Web design partially overlaps web engineering in the broader scope of web development.

Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

Marketing is the act of satisfying and retaining customers.

It is one of the primary components of business management and commerce.

In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market.

A central aspect of NPD is product design, along with various business considerations.

New product development is described broadly as the transformation of a market opportunity into a product available for sale.

The products developed by an organisation provide the means for it to generate income.

For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.

Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.

ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value".

Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.