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Whois & Analysis for kenshoo.com

Nov 25, 2019 3:45 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for kenshoo.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing  >  Advertising
• Online since
March 10, 2006 Explore Wayback Machine
• Age
19 years, 11 months
• Alexa Rank
#41.623, kenshoo.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on November 20, 2020.
Title Tag
Kenshoo - The Leading Digital Advertising Technology Platform
Length: 61 (recommended: 10 to 70)
Meta Description
Digital advertising technology platform designed to connect marketers and customers across the leading publishers for search, social and e-commerce.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Kenshoo - The Leading Digital Advertising Technology Platform

https://kenshoo.com

Digital advertising technology platform designed to connect marketers and customers across the leading publishers for search, social and e-commerce.

Mobile Version

https://kenshoo.com

Kenshoo - The Leading Digital Advertising Technology Platform

Digital advertising technology platform designed to connect marketers and customers across the leading publishers for search, soci...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kenshoo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
E-commerce Confidence: 82% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Kenshoo Confidence: 80% Arrow up

Kenshoo is an Israel based online advertising company used by brands and agencies to handle more than $350 billion in annualized client sales revenue from ad spending across the web and mobile devices.

Marketing Confidence: 73% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Online advertising Confidence: 72% Arrow up

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Customer Confidence: 69% Arrow up

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

WEBSITE SPEED

kenshoo.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

kenshoo.com is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #41.623 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kenshoo.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (6.4%)
  • Flag for United States of AmericaUnited States of America (80.9%)
  • Flaf icon for other countryOthers (12.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #59.051
Flag for TurkeyTurkey #70.838
Flag for IsraelIsrael #7.791
Flag for United States of AmericaUnited States of America #9.146
Flag for CanadaCanada #56.810

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kenshoo.com looks like on a mobile device such as an iPhone.

Tablet
How kenshoo.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #607070
  • 29% #505050
  • 19% #506060
  • 10% #606060
  • 6% #ffffff
  • 1% #f0f0f0
  • 1% #c0c0c0
  • 1% #a0b0b0
  • 1% #708080
  • 0% #90a0a0
  • 0% #f0ffff
  • 0% #c0e0e0

Text/code ratio

kenshoo.com's text/code ratio is 9.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 0
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Navigator (2)
Search (2)
Social
Local
Ecommerce
<H4>
4th level heading
Media that matters // marketing that works.
Cmos: three reasons why 2020 must be the year you double down on your retail omnichannel marketing strategy
The 2019 holiday season is shorter than usual, yet bigger than ever
The 3 most ımportant retail channels cmos must prioritize in 2020
Alt attributes Arrow up

We found 37 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on kenshoo.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 702.393
  • Likes 144
  • Shares 702.219
  • Comments 30

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 03/10/2006 19 years, 11 months ago
Last Modified 10/24/2017 8 years, 3 months, 11 days ago
Expiration Date 04/24/2024 Expired
Nameservers Arrow up
Host IP Address Country
ns1.p18.dynect.net 208.78.70.18 Flag for United StatesUnited States
ns2.p18.dynect.net 204.13.250.18 Flag for United StatesUnited States
ns3.p18.dynect.net 208.78.71.18 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 104.198.111.137
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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