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Whois & Analysis for kmart.com

Dec 15, 2019 9:42 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Web Master
• Organization
SEARS BRANDS LLC
• City
Hoffman Estates
• Zip Code
60179
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for kmart.com
100

Well done!
All criteria passed

OVERVIEW

• Domain Owner
SEARS BRANDS LLC See more
• Category
Shopping
• Online since
December 19, 1994 Explore Wayback Machine
• Age
31 years, 1 month, 17 days
• Alexa Rank
#8.564, kmart.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 18, 2020.
Title Tag
Kmart - Deals on Furniture, Toys, Clothes, Tools, Tablets & TVs
Length: 67 (recommended: 10 to 70)
Meta Description
Kmart is a nationwide retailer of electronics, toys, clothing, bedding, furniture & home decor. Buy online, pick up in store. Find nearby store locations.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Kmart - Deals on Furniture, Toys, Clothes, Tools, Tablets & TVs

https://kmart.com

Kmart is a nationwide retailer of electronics, toys, clothing, bedding, furniture & home decor. Buy online, pick up in store. Find nearby store locations.

Mobile Version

https://kmart.com

Kmart - Deals on Furniture, Toys, Clothes, Tools, Tablets & TVs

Kmart is a nationwide retailer of electronics, toys, clothing, bedding, furniture & home decor. Buy online, pick up in store....

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kmart.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kmart Confidence: 90% Arrow up

Kmart Corporation (sometimes stylized as K mart or kmart) is a chain of big box department stores headquartered in Hoffman Estates, Illinois, United States.

The chain purchased Sears for $11 billion in 2005, forming a new corporation under the name Sears Holdings Corporation.

The Kmart name was incorporated in 1916 while the first store didn't open its doors until 1962.

At its peak in 2000, Kmart operated 2,171 stores including 105 "Super Center" locations.

For the 2005 fiscal year under the new company, the Kmart store count was at 1,416 with only 55 "Super Center" locations.

Currently, the chain is operating 734 stores with only 1 "Super Center" location remaining (Store #4939 in Warren, OH).

This number will decrease further due to the previously announced closings that will take place in Q1 2017.

Retail Confidence: 75% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Electronics Confidence: 75% Arrow up

Electronics is the science of controlling electrical energy electrically, in which the electrons have a fundamental role.

Electronics deals with electrical circuits that involve active electrical components such as vacuum tubes, transistors, diodes, integrated circuits, associated passive electrical components, and interconnection technologies.

Commonly, electronic devices contain circuitry consisting primarily or exclusively of active semiconductors supplemented with passive elements; such a circuit is described as an electronic circuit.

Furniture Confidence: 74% Arrow up

Furniture refers to movable objects intended to support various human activities such as seating (e.g., chairs, stools, and sofas), eating (tables), and sleeping (e.g., beds).

Furniture is also used to hold objects at a convenient height for work (as horizontal surfaces above the ground, such as tables and desks), or to store things (e.g., cupboards and shelves).

Furniture can be a product of design and is considered a form of decorative art.

In addition to furniture's functional role, it can serve a symbolic or religious purpose.

It can be made from many materials, including metal, plastic, and wood.

Furniture can be made using a variety of woodworking joints which often reflect the local culture.

Interior design Confidence: 73% Arrow up

Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment for the end user.

An interior designer is someone who plans, researches, coordinates, and manages such projects.

Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

WEBSITE SPEED

kmart.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

kmart.com is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #8.564 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kmart.com daily visitors distribution - Total: 11 countries
  • Flag for United States of AmericaUnited States of America (73.8%)
  • Flag for BrazilBrazil (4.8%)
  • Flag for CanadaCanada (5.0%)
  • Flaf icon for other countryOthers (16.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #73.486
Flag for United States of AmericaUnited States of America #1.686
Flag for AustraliaAustralia #13.872
Flag for ChileChile #4.180
Flag for ArgentinaArgentina #6.955

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How kmart.com looks like on a mobile device such as an iPhone.

Tablet
How kmart.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 54% #ffffff
  • 19% #f0f0f0
  • 6% #d01010
  • 3% #fff0f0
  • 2% #d09090
  • 2% #e0b0c0
  • 2% #b02020
  • 1% #fff0ff
  • 1% #902020
  • 1% #d05060
  • 1% #f0d0d0
  • 1% #b03030

Text/code ratio

kmart.com's text/code ratio is 3.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Shop featured categories
<H4>
4th level heading
Not a member yet?
Alt attributes Arrow up

We found 121 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 113.907
  • Likes 5.294
  • Shares 106.278
  • Comments 2.335

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/19/1994 31 years, 1 month, 17 days ago
Last Modified 04/18/2019 6 years, 9 months, 22 days ago
Expiration Date 12/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
a13-65.akam.net 2.22.230.65 Flag for United KingdomUnited Kingdom
a28-65.akam.net 95.100.173.65 Flag for ColombiaColombia
a1-153.akam.net 193.108.91.153 Flag for ChileChile

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.65.192.102
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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