✅ 8 criteria passed
❌ 3 criteria to solve
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LATHER ® | Official Site | Feel Good Clean & Natural Hair and...
https://lather.com
LATHER offers unique wellness based skincare and hair care products made with the best unique ingredients gathered from around the world, for experiences that help y...
https://lather.com
LATHER ® | Official Site | Feel Good Clean & Natural Hair and...
LATHER offers unique wellness based skincare and hair care products made with the best unique ingredients gathered from around the...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| ⓘ viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by lather.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Here (Alicia Keys album) Confidence: 87% 
|
|
Foam Confidence: 68%
|
✅ lather.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.5 seconds.
lather.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #499.201 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United States of America |
#101.541 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Gifts that feel good (2) |
| Let's celebrate (2) |
| Winter skin savers |
| Our biggest sale of the year |
| Winter skincare savers |
| Shop limited-edition holiday gifts |
| Chia seed & passion fruit facial oil (2) |
| Jade roller and gua sha set (2) |
| Pamper party gift set |
| Wellness retreat |
| Blue chamomile makeup remover 1 oz |
| Bamboo lemongrass foaming body scrub 16oz |
| Aha facial therapy with copper & borage extract |
| Exfoliating body soap with oatmeal & bamboo extract |
| Exclusive 20th anniversary tote |
| Celebration bamboo scrub (3) |
| Avocado mint hair repair |
| My favorite things |
| 3rd level heading |
| Give glowing skin |
| Emilie's story |
| As seen in hotels |
| Give a relaxing bath |
| Give wellness |
| Other tagged products (4) |
| 4th level heading |
| Sign up for our newsletter to get exclusive offers, store events and skincare tips just for you. (2) |
| About |
| Customer care |
We found 92 images on this website.
36
ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 36 images on lather.com. Check your website to make sure it's specified for each image on the page.
9 of which have the nofollow attribute, meaning that their destination should not be afforded any additional weight or ranking by search engines.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| Powered by | text | http://my.yotpo.com/landing_page?redirect=https%3a%2f%2fwww.yotpo.com%2fpowered-by-yotpo%2f&utm_... |
| No anchor | empty | https://www.facebook.com/latherskincare/ |
| No anchor | empty | https://www.instagram.com/lather/ |
| No anchor | empty | https://twitter.com/lather?ref_src=twsrc%5egoogle%7ctwcamp%5eserp%7ctwgr%5eauthor |
| No anchor | empty | https://www.pinterest.com/latherskincare/ |
| www.latherhotel.com | text | http://www.latherhotel.com/ |
| LATHER Hotel | text | http://www.latherhotel.com/ |
 |
image | https://uk.lather.com/ |
| Terms + Conditions | text | https://lather2018.myshopify.com/pages/terms |
| Privacy Policy | text | https://lather2018.myshopify.com/pages/privacy |
| ⓘ Domain Registrar | REGISTER.COM, INC. |
| ⓘ Registration Date | 01/02/1997 29 years, 1 month, 3 days ago |
| ⓘ Last Modified | 01/02/2019 7 years, 1 month, 3 days ago |
| ⓘ Expiration Date | 01/01/2020 Expired |
| Host | IP Address | Country |
| ns1.peer1.net | 69.90.13.5 | United States |
| ns2.peer1.net | 69.90.13.6 | United States |
| Domain |
Others (14.6%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.