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Whois & Analysis for lithonia.com

Dec 15, 2019 5:36 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
Acuity Brands, Inc.
• Address
1170 Peachtree Street NE, Suite 2400
• City
Atlanta
• Zip Code
30309-7676
• State
GA
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
MarkMonitor, Inc.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for lithonia.com

SEO SCORE

lithonia.com
Make your link ↑ do-follow
48

✅ 6 criteria passed
❌ 5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Acuity Brands, Inc. See more
• Category
Business  >  Green Solutions
• Online since
December 20, 1994 Explore Wayback Machine
• Age
31 years, 1 month, 16 days

GUEST POST TO SUPERCHARGE YOUR SEO

Guest Posting Rocket

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TECHNICAL SEO & SECURITY

ⓘ Redirection
lithonia.com redirects to https://lithonia.acuitybrands.com
❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by AffirmTrust has expired on July 12, 2020.
✅ Title Tag
Lithonia Lighting® | Best Value in Lighting
Length: 44 (recommended: 10 to 70)
✅ Meta Description
Lithonia Lighting provides the Best Value Lighting® solutions, offering the industry's broadest line of commercial, industrial, institutional and residential fixtures.
Length: 168 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Lithonia Lighting® | Best Value in Lighting

https://lithonia.com

Lithonia Lighting provides the Best Value Lighting® solutions, offering the industry's broadest line of commercial, industrial, institutional and residential fixture...

Mobile Version

https://lithonia.com

Lithonia Lighting® | Best Value in Lighting

Lithonia Lighting provides the Best Value Lighting® solutions, offering the industry's broadest line of commercial, industrial, in...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://lithonia.acuitybrands.com/en/ en
https://lithonia.acuitybrands.com/en/ x-default
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://lithonia.com https://lithonia.acuitybrands.com/
https://lithonia.com SSL certificate's common name is invalid
http://www.lithonia.com https://lithonia.acuitybrands.com/
https://www.lithonia.com https://lithonia.acuitybrands.com/
❌ Robots.txt
No robots.txt file was found on this page.
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
ⓘ robots INDEX, FOLLOW

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lithonia.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Lithonia, Georgia Confidence: 76% Arrow up

Lithonia is a city in eastern DeKalb County, Georgia, United States.

The city's population was 1,924 at the 2010 census.

Lithonia is in the Atlanta metropolitan area.
Industry Confidence: 72% Arrow up

Industry is the production of goods or related services within an economy.

The major source of revenue of a group or company is the indicator of its relevant industry.

When a large group has multiple sources of revenue generation, it is considered to be working in different industries.

Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies.

This came through many successive rapid advances in technology, such as the production of steel and coal.
Residential area Confidence: 69% Arrow up

A residential area is a land use in which housing predominates, as opposed to industrial and commercial areas.
Commerce Confidence: 69% Arrow up

Commerce is the activity of buying and selling of goods and services, especially on a large scale.

The system includes legal, economic, political, social, cultural and technological systems that are in operation in any country or internationally.

WEBSITE SPEED

❌ lithonia.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

84%

lithonia.com is faster than approximately 84 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lithonia.com looks like on a mobile device such as an iPhone.

Tablet
How lithonia.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 21% #f0f0f0
  • 17% #ffffff
  • 9% #1090f0
  • 8% #204080
  • 4% #203050
  • 3% #0080e0
  • 3% #102050
  • 3% #004080
  • 3% #d0e0e0
  • 2% #d0e0f0
  • 2% #40c0ff
  • 2% #20a0ff

Text/code ratio

ⓘ lithonia.com's text/code ratio is 4.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The best value in lighting
<H2>
2nd level heading
Product offering
Quick links
What's new
You need solutions fast. we are lightquick.
<H3>
3rd level heading
Spec sheet lookup
Photometric downloads
Bım models
❌ Alt attributes Arrow up

We found 30 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on lithonia.com /Assets/img/close-modal-blue-grey.png 1
Image with missing alt attribute found on lithonia.com //match.adsrvr.org/track/cmf/generic?ttd_pid=terminus&ttd_tpi=1&ttd_puid=f94dabb7-70bb-474a-ae3f-b00... 1
Image with missing alt attribute found on lithonia.com https://vidassets.terminus.services/f94dabb7-70bb-474a-ae3f-b00609e8fa1f/t.gif?d=bd418871-a048-47a4-... 1
Image with missing alt attribute found on lithonia.com https://secure.bred4tula.com/158249.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on lithonia.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

❌ This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

ⓘ Domain Registrar MARKMONITOR, INC.
ⓘ Registration Date 12/20/1994 31 years, 1 month, 16 days ago
ⓘ Last Modified 11/17/2018 7 years, 2 months, 20 days ago
ⓘ Expiration Date 12/19/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.acuitybrands.com 170.76.205.5 Flag for United StatesUnited States
dns.lithonia.com 192.234.68.3 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Microsoft Corporation
  • ⓘ IP Address
  • 13.65.37.229
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Texas , San Antonio
  • ⓘ Latitude and Longitude
  • 29.4167 : -98.5
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