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Whois & Analysis for matcotools.com

Nov 26, 2019 3:08 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for matcotools.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
February 14, 1996 Explore Wayback Machine
• Age
29 years, 12 months
• Alexa Rank
#113.986, matcotools.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Network Solutions L.L.C. has expired on August 27, 2020.
Title Tag
Hand Tools & Automotive Tools | Franchise Business Opportunities | Matco Tools
Length: 82 (recommended: 10 to 70)
Meta Description
Explore Matco Tools' automotive tools and tool storage products and find out more about our business franchise opportunities.
Length: 125 (recommended: 50 to 160)
Google preview
Desktop Version

Hand Tools & Automotive Tools | Franchise Business Opportunities |...

https://matcotools.com

Explore Matco Tools' automotive tools and tool storage products and find out more about our business franchise opportunities.

Mobile Version

https://matcotools.com

Hand Tools & Automotive Tools | Franchise Business Opportunities |...

Explore Matco Tools' automotive tools and tool storage products and find out more about our business franchise opportunities.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by matcotools.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Matco Tools Confidence: 90% Arrow up

Matco Tools, Inc. is an American professional tool manufacturer for the automotive and other industries and is based in Stow, Ohio, United States.

This includes over 13,000 different tools such as wrenches, screw drivers, gauges, and specialty tools.

Matco also produces their own line of high quality toolboxes in the USA at their Jamestown, NY manufacturing plant.

They also contract several Chinese factories to manufacture their air tools, electric, and diagnostic tools.

They also carry a similar lifetime warranty on all hand tools.

The company was founded in 1946 and began selling direct to professional mechanics in 1979.

Matco is an acronym for Mac Allied Tool Company.

Originally Matco was the box manufacturing division of Mac Tools.

However, they have not been associated with Mac since 1979.

Franchising Confidence: 72% Arrow up

Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time.

The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb.

Product (business) Confidence: 70% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Automotive industry Confidence: 68% Arrow
Hand tool Confidence: 62% Arrow

WEBSITE SPEED

matcotools.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

91%

matcotools.com is faster than approximately 91 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #113.986 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • matcotools.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (84.4%)
  • Flaf icon for other countryOthers (15.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #30.828

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How matcotools.com looks like on a mobile device such as an iPhone.

Tablet
How matcotools.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #f0f0f0
  • 22% #e0e0f0
  • 15% #000000
  • 6% #b02020
  • 6% #c03030
  • 2% #902020
  • 2% #0060a0
  • 2% #903030
  • 2% #2060a0
  • 2% #d0b0b0
  • 1% #c04040
  • 1% #c0d0e0

Text/code ratio

matcotools.com's text/code ratio is 6.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 7
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H4>
4th level heading
Tool catalog
Matco
Resources
The support
My account
Alt attributes Arrow up

We found 14 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on matcotools.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 31.136
  • Likes 12.390
  • Shares 16.922
  • Comments 1.824

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/14/1996 29 years, 12 months ago
Last Modified 11/07/2017 8 years, 3 months, 3 days ago
Expiration Date 02/15/2021 Expired
Nameservers Arrow up
Host IP Address Country
dbru.br.ns.els-gms.att.net 68.94.156.134 Flag for United StatesUnited States
dmtu.mt.ns.els-gms.att.net 99.99.99.134 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Matco Tools
  • IP Address
  • 204.239.182.199
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Cuyahoga Falls
  • Latitude and Longitude
  • 41.141 : -81.4768
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