Whois & Analysis for oddcast.com

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf.

Internet memes and memetics).

It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.

Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution.

Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube.

Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile.

Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages.

The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based.

However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.

Oddcast is an online marketing company located in New York City and founded in 1999.

Their software PhotoFace allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features.

They have used this in various marketing campaigns for numerous major corporations.

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".