✅ 9 criteria passed
❌ 2 criteria to solve
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Optimand | Hotel Web Analytics and Business Intelligence
https://optimand.com
Hotel Data Analytics and demand analysis software for digital marketing and revenue management. Increase direct bookings and reduce commissions for your Hotel.
https://optimand.com
Optimand | Hotel Web Analytics and Business Intelligence
Hotel Data Analytics and demand analysis software for digital marketing and revenue management. Increase direct bookings and reduc...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by optimand.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Web analytics Confidence: 88% 
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Business intelligence Confidence: 86%
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Digital marketing Confidence: 80%
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Yield management Confidence: 78%
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Analytics Confidence: 74%
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✅ optimand.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
ⓘ This website is ranked #10.517.755 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
| Top level heading |
| Ready to learn more?schedule a free online demo |
| 2nd level heading |
| Login (2) |
| Real-demand is the new competitive advantageget more direct bookings and enhance your guests experience |
| Why optimand? |
| Designed for leaders |
| How it works |
| Get unique insights in secondsview detailed demand information in real-time |
| Precious info for your digital marketing strategyımprove conversion, cut dependency on third party channels and optimise your marketing budget. |
| Exclusive packages and personalised ratestarget the right audience with our cutting edge technology |
| ınstant access whenever and wherever you likeanalyse hotel performance and live demand from your pc, tablet or mobile |
| 3rd level heading |
| Demand analysis |
| Tailored rates (2) |
| Pms analysis |
| Live visitor demand |
| Pms data analysis |
| Cut dependency on third party channels |
| Save time |
| Get in touch |
| Get your optimand code |
| Go live |
| Get more direct bookings |
| Accurate |
| Easy |
| Tailormade |
| 4th level heading |
| Step 1 |
| Step 2 |
| Step 3 |
| Step 4 |
| 6th level heading |
| Access real-time demand data directly from your website and benchmark your performance against your market competitors. |
| Be in control of your very own promotional strategy, and seamlessly create fully opaque rates based on geolocation and predetermined search criteria. |
| Maximise your time and keep track of your hotel performance, with our fully customizable set of stunning reports and analysis. |
| Get live data on visitors shopping both your website and your market |
| Automatically activate promotions based on predetermined searches criteria and have them live on your hotel website in minutes |
| Have access to our fully customizable set of analytics, anytime and anywhere |
| Optimize your marketing efforts and increase your booking engine conversion rate |
| Fully automated, customizable, easy to use and quick to set up |
| Optimand displays real-time demand data from your hotel website. ın one easy view, it displays where demand is coming from, number of searches for each future night, length of stay details, lead time information and number of occupants. all this can be tracked and benchmarked against a pool of similar hotels operating in relevant and relatable markets, giving you a full competitor view. data can be integrated in any forecast model to reduce risks related to uncertainty and better understand market opportunities and trends. ıt is exceptionally useful for digital marketing teams and for anyone in charge of website performances. |
| Track real-demand, not just standard and obsolete website performance metrics |
| Visualize key insights and make the most of your strategic vision in asurprisingly easy platform |
| Our solutions have been specifically designed for the hospitality industry, unlikely most of the analytics tools on the market |
| Optimand can help you activate opaque rates on your hotel website in order to offer better rates and conditions to direct bookers. rates and packages can be individually set up and customised around a number of search criteria, and customization leads to a higher than average conversion rate. thanks to our technology hotels can build and show promotional rates on their own booking engine that are based on geolocation, length of stay, lead time, number of occupants and more. this helps hotels to push the right promotion for the right target audience, rather than displaying packages and special conditions to everyone. optimand is extremely easy to use and can immediately increase business directly from your brand website. |
| Optimand can also receive automatic updates from the property management system to generate several production reports, like pickup reports, overall hotels performance and pace of business. a very easy to navigate interface allow a much more efficient use of time and better decision making. |
We found 29 images on this website.
28
ALT attributes are missing on your image tags. The issue affects 20 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 28 images on optimand.com. Check your website to make sure it's specified for each image on the page.
| Anchor | Type | URL |
| Home | text | http://optimand.com |
| Solutions | text | https://optimand.com/solutions/ |
| Pricing | text | https://optimand.com/pricing-optimand/ |
| Free Trial | text | https://optimand.com/free_trial/ |
| Get in Touch | text | https://optimand.com/get-in-touch/ |
| Login | text | http://optimand.com/login.php |
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image | https://optimand.com/ |
| Apply now | text | https://optimand.com/free_trial/ |
| Optimand GDPR Policy | text | https://www.optimand.com/images/datapolicy.pdf |
| ⓘ Domain Registrar | 1&1 IONOS SE |
| ⓘ Registration Date | 01/30/2018 8 years, 3 days ago |
| ⓘ Last Modified | 01/31/2019 7 years, 2 days ago |
| ⓘ Expiration Date | 01/30/2020 Expired |
| Host | IP Address | Country |
| jule.ns.cloudflare.com | 173.245.58.175 |  United States |
| marty.ns.cloudflare.com | 173.245.59.204 | United States |
| Domain |
SOCIAL MEDIA PRESENCE
It seems you have a very poor social media presence.
Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.