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Whois & Analysis for patagonia.com

Dec 14, 2019 10:33 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Patagonia, Inc.
• Address
259 W. Santa Clara St.,
• City
Ventura
• Zip Code
93001
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for patagonia.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Patagonia, Inc. See more
• Category
Shopping
• Online since
March 15, 1995 Explore Wayback Machine
• Age
30 years, 10 months, 28 days
• Alexa Rank
#3.537, patagonia.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 11, 2020.
Title Tag
Patagonia Outdoor Clothing & Gear
Length: 37 (recommended: 10 to 70)
Meta Description
Patagonia makes high-performance outdoor clothing and gear for climbing, surfing, skiing and snowboarding, fly fishing, trail running and mountain biking.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Patagonia Outdoor Clothing & Gear

https://patagonia.com

Patagonia makes high-performance outdoor clothing and gear for climbing, surfing, skiing and snowboarding, fly fishing, trail running and mountain biking.

Mobile Version

https://patagonia.com

Patagonia Outdoor Clothing & Gear

Patagonia makes high-performance outdoor clothing and gear for climbing, surfing, skiing and snowboarding, fly fishing, trail runn...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://eu.patagonia.com/at/de/home/ de-at
https://eu.patagonia.com/ch/de/home/ de-ch
https://eu.patagonia.com/de/de/home/ de-de
https://eu.patagonia.com/lu/de/home/ de-lu
https://eu.patagonia.com/at/en/home/ en-at
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1 maximum-scale=1
language en-us

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by patagonia.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Patagonia (clothing) Confidence: 88% Arrow up

Patagonia, Inc. is an American clothing company founded by Yvon Chouinard in 1973 that sells and showcases mainly sustainable outdoor clothing based in Ventura, California.

Snowboarding Confidence: 83% Arrow up

Snowboarding is a recreational activity and Olympic and Paralympic sport that involves descending a snow-covered slope while standing on a snowboard attached to a rider's feet.

Fly fishing Confidence: 83% Arrow up

Fly fishing is an angling method in which an artificial "fly" is used to catch fish.

The fly is cast using a fly rod, reel, and specialized weighted line.

Casting a nearly weightless fly or "lure" requires casting techniques significantly different from other forms of casting.

Fly fishermen use hand tied flies that resemble natural invertebrates, baitfish, other food organisms, or "lures" to provoke the fish to strike (bite at the fly).

Mountain biking Confidence: 82% Arrow up

Mountain biking is the sport of riding bicycles off-road, often over rough terrain, using specially designed mountain bikes.

Mountain bikes share similarities with other bikes, but incorporate features designed to enhance durability and performance in rough terrain.

Surfing Confidence: 79% Arrow up

Surfing is a surface water sport in which the wave rider, referred to as a surfer, rides on the forward or deep face of a moving wave, which is usually carrying the surfer towards the shore.

Waves suitable for surfing are primarily found in the ocean, but can also be found in lakes or in rivers in the form of a standing wave or tidal bore.

However, surfers can also utilize artificial waves such as those from boat wakes and the waves created in artificial wave pools.

WEBSITE SPEED

patagonia.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

57%

patagonia.com is faster than approximately 57 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #3.537 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • patagonia.com daily visitors distribution - Total: 9 countries
  • Flag for United States of AmericaUnited States of America (71.5%)
  • Flag for JapanJapan (12.9%)
  • Flaf icon for other countryOthers (15.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #59.225
Flag for United States of AmericaUnited States of America #713
Flag for Hong KongHong Kong #3.469
Flag for ChileChile #2.190
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #3.479

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How patagonia.com looks like on a mobile device such as an iPhone.

Tablet
How patagonia.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 79% #505050
  • 15% #f0f0f0
  • 3% #000000
  • 2% #ffffff
  • 1% #f0e0e0
  • 0% #f0d0d0
  • 0% #d0b0b0
  • 0% #ffe0d0
  • 0% #e0c0c0
  • 0% #fffff0
  • 0% #fff0ff
  • 0% #f0ffff

Text/code ratio

patagonia.com's text/code ratio is 3.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Patagonia
Our mission: (2)
Environmental & social responsibility (2)
Sport (2)
Our blog (2)
<H3>
3rd level heading
My account (2)
Added to cart
Alt attributes Arrow up

We found 23 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on patagonia.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 16
  • Likes 4
  • Shares 10
  • Comments 2

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 03/15/1995 30 years, 10 months, 28 days ago
Last Modified 02/13/2018 7 years, 11 months, 28 days ago
Expiration Date 03/16/2020 Expired
Nameservers Arrow up
Host IP Address Country
ha3.markmonitor.zone 208.78.71.138 Flag for United StatesUnited States
ha4.markmonitor.zone 204.13.251.138 Flag for United StatesUnited States
ha1.markmonitor.zone 208.78.70.138 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Inflow Inc.
  • IP Address
  • 66.179.56.99
  • Country
  • Flag for United StatesUnited States
  • Region
  • North Carolina , Raleigh
  • Latitude and Longitude
  • 35.7796 : -78.6382
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