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Whois & Analysis for payoff.com

Dec 13, 2019 12:34 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
California
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for payoff.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Credit / Debit & Loans
• Online since
August 4, 1997 Explore Wayback Machine
• Age
28 years, 6 months, 2 days
• Alexa Rank
#76.888, payoff.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 13, 2020.
Title Tag
Financial Wellness & Literacy, Credit Card Personal Loan | Payoff
Length: 69 (recommended: 10 to 70)
Meta Description
Go Beyond Money with Payoff and lower stress, understand habits, improve financial wellness, and eliminate credit card balances with a personal loan.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

Financial Wellness & Literacy, Credit Card Personal Loan | Payoff

https://payoff.com

Go Beyond Money with Payoff and lower stress, understand habits, improve financial wellness, and eliminate credit card balances with a personal loan.

Mobile Version

https://payoff.com

Financial Wellness & Literacy, Credit Card Personal Loan | Payoff

Go Beyond Money with Payoff and lower stress, understand habits, improve financial wellness, and eliminate credit card balances wi...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by payoff.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Credit card Confidence: 76% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Unsecured debt Confidence: 71% Arrow up

In finance, unsecured debt refers to any type of debt or general obligation that is not protected by a guarantor, or collateralized by a lien on specific assets of the borrower in the case of a bankruptcy or liquidation or failure to meet the terms for repayment.

Money Confidence: 70% Arrow up

Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context, or is easily converted to such a form.

The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, sometimes, a standard of deferred payment.

Any item or verifiable record that fulfills these functions can be considered as money.

Stress (biology) Confidence: 68% Arrow
Literacy Confidence: 67% Arrow

WEBSITE SPEED

payoff.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

84%

payoff.com is faster than approximately 84 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #76.888 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • payoff.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (90.7%)
  • Flaf icon for other countryOthers (9.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #15.865

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How payoff.com looks like on a mobile device such as an iPhone.

Tablet
How payoff.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 14% #e0b0d0
  • 10% #d0a0c0
  • 10% #b080a0
  • 8% #ffffff
  • 8% #c090b0
  • 7% #b07090
  • 6% #d0b0d0
  • 4% #804060
  • 4% #c080a0
  • 3% #603040
  • 3% #a06080
  • 3% #905070

Text/code ratio

payoff.com's text/code ratio is 9.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 0
  • <H4> 0
  • <H5> 3
  • <H6> 16
<H1>
Top level heading
A loan to pay off credit cards
<H2>
2nd level heading
Your best ınterest at heart
We made the process simple
What our members say
Real people. real heart.
<H5>
5th level heading
Fıco® score boost
A decision that pays off
Personal support along the way
<H6>
6th level heading
Credit cards (2)
More (2)
Check your rate (2)
Choose your terms (2)
Verify your ınfo (2)
Alt attributes Arrow up

We found 17 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on payoff.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 276.140
  • Likes 72.950
  • Shares 193.224
  • Comments 9.966

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 08/04/1997 28 years, 6 months, 2 days ago
Last Modified 03/05/2017 8 years, 11 months, 3 days ago
Expiration Date 08/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
brad.ns.cloudflare.com 173.245.59.105 Flag for United StatesUnited States
ivy.ns.cloudflare.com 173.245.58.120 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.50.236
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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