Whois & Analysis for pwa-media.org

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones.

The extension to non-Internet channels differentiates digital marketing from online marketing.

Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network).

Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

A more comprehensive list of tasks to which Web development commonly refers, may include Web engineering, Web design, Web content development, client liaison, client-side/server-side scripting, Web server and network security configuration, and e-commerce development.

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of Utah, United States.

It is the seat of Salt Lake County, the most populous county in Utah.

With a population of 200,133 in 2020, it is the 117th most populous city in the United States, the city is the core of the Salt Lake City metropolitan area, which had a population of 1,257,936 at the 2020 census.

Salt Lake City is further situated within a larger metropolis known as the Salt Lake City–Ogden–Provo Combined Statistical Area, a corridor of contiguous urban and suburban development stretched along a segment of the Wasatch Front, comprising a population of 2,746,164 (as of 2021 estimates), making it the 22nd largest in the nation.

It is also the central core of the larger of only two major urban areas located within the Great Basin (the other being Reno, Nevada).