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Whois & Analysis for roka.com

Dec 6, 2019 1:56 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for roka.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Sports
• Online since
August 6, 1995 Explore Wayback Machine
• Age
30 years, 6 months, 4 days
• Alexa Rank
#86.768, roka.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 25, 2020.
Title Tag
ROKA - Performance Eyewear and Apparel for Run, Cycling and Triathlon | ROKA
Length: 76 (recommended: 10 to 70)
Meta Description
ROKA is a performance multisport brand that makes the finest technical eyewear, apparel and equipment.
Length: 102 (recommended: 50 to 160)
Google preview
Desktop Version

ROKA - Performance Eyewear and Apparel for Run, Cycling and Triathlon...

https://roka.com

ROKA is a performance multisport brand that makes the finest technical eyewear, apparel and equipment.

Mobile Version

https://roka.com

ROKA - Performance Eyewear and Apparel for Run, Cycling and Triathlon...

ROKA is a performance multisport brand that makes the finest technical eyewear, apparel and equipment.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1.0,maximum-scale=5

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by roka.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Triathlon Confidence: 79% Arrow up

A triathlon is a multiple-stage competition involving the completion of three continuous and sequential endurance disciplines.

While many variations of the sport exist, triathlon, in its most popular form, involves swimming, cycling, and running in immediate succession over various distances.

Triathletes compete for fastest overall course completion time, including timed "transitions" between the individual swim, cycle, and run components.

The word "triathlon" is of Greek origin from τρεῖς or treis ("three") and ἆθλος or athlos ("competition").

Cycling Confidence: 72% Arrow up

Cycling, also called bicycling or biking, is the use of bicycles for transport, recreation, exercise or sport.

Persons engaged in cycling are referred to as "cyclists", "bikers", or less commonly, as "bicyclists".

Apart from two-wheeled bicycles, "cycling" also includes the riding of unicycles, tricycles, quadracycles, recumbent and similar human-powered vehicles (HPVs).

Glasses Confidence: 70% Arrow up

Glasses, also known as eyeglasses or spectacles, are devices consisting of glass or hard plastic lenses mounted in a frame that holds them in front of a person's eyes, typically using a bridge over the nose and arms which rest over the ears.

Glasses are typically used for vision correction, such as with reading glasses and glasses used for nearsightedness.

Safety glasses provide eye protection against flying debris for construction workers or lab technicians; these glasses may have protection for the sides of the eyes as well as in the lenses.

Some types of safety glasses are used to protect against visible and near-visible light or radiation.

Glasses are worn for eye protection in some sports, such as squash.

Glasses wearers may use a strap to prevent the glasses from falling off during movement or sports.

Wearers of glasses that are used only part of the time may have the glasses attached to a cord that goes around their neck, to prevent the loss of the glasses.

Clothing Confidence: 70% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Running Confidence: 67% Arrow

WEBSITE SPEED

roka.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

18%

roka.com is faster than approximately 18 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #86.768 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • roka.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (71.4%)
  • Flag for CanadaCanada (6.2%)
  • Flag for PakistanPakistan (3.0%)
  • Flaf icon for other countryOthers (19.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #27.797
Flag for CanadaCanada #28.088
Flag for PakistanPakistan #36.158

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How roka.com looks like on a mobile device such as an iPhone.

Tablet
How roka.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 72% #000000
  • 19% #ffffff
  • 6% #100000
  • 2% #f0f0f0
  • 0% #f0ffff
  • 0% #40a0f0
  • 0% #50a0e0
  • 0% #b0e0f0
  • 0% #e0f0ff
  • 0% #60b0e0
  • 0% #fffff0
  • 0% #fff0f0

Text/code ratio

roka.com's text/code ratio is 1.96%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.96%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 17
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Your cart is empty
<H3>
3rd level heading
Custom (2)
Sunglasses (2)
By sport (2)
Collections (4)
Swim (2)
Alt attributes Arrow up

We found 24 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on roka.com https://img.roka.com/home_page/191017-homepage/images/ROKA_GEKO_LOGOTYPE_ICON_WHITE.svg 1
Image with missing alt attribute found on roka.com https://img.roka.com/home_page/191017-homepage/images/ROKA_LIGHTAF_ICON_WHITE.svg 1
Image with missing alt attribute found on roka.com https://img.roka.com/home_page/191017-homepage/images/ROKA_C3_ICON_WHITE.svg 2
Image with missing alt attribute found on roka.com https://img.roka.com/home_page/191017-homepage/images/MADE_TO_MOVE_2_LINES_WHITE.svg 2
Image with missing alt attribute found on roka.com https://img.roka.com/home_page/191017-homepage/images/ROKA_LIGHTAF_RX_COLLECTION.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on roka.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 11.003
  • Likes 2.170
  • Shares 7.808
  • Comments 1.025

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 08/06/1995 30 years, 6 months, 4 days ago
Last Modified 11/10/2016 9 years, 2 months, 27 days ago
Expiration Date 08/05/2022 Expired
Nameservers Arrow up
Host IP Address Country
pdns07.domaincontrol.com 97.74.111.53 Flag for United StatesUnited States
pdns08.domaincontrol.com 173.201.79.53 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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