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Whois & Analysis for scholastic.com

Nov 9, 2019 2:59 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for scholastic.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Arts & Entertainment  >  Books & Literature
• Online since
October 21, 1993 Explore Wayback Machine
• Alexa Rank
#3.568, scholastic.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Scholastic | Books for Kids | Parent & Teacher Resources‎
Length: 63 (recommended: 10 to 70)
Meta Description
Find the best books, literary resources and educational solutions for kids at Scholastic, a leader in publishing and education for nearly 100 years.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Scholastic | Books for Kids | Parent & Teacher Resources‎

http://scholastic.com

Find the best books, literary resources and educational solutions for kids at Scholastic, a leader in publishing and education for nearly 100 years.

Mobile Version

http://scholastic.com

Scholastic | Books for Kids | Parent & Teacher Resources‎

Find the best books, literary resources and educational solutions for kids at Scholastic, a leader in publishing and education for...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by scholastic.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Scholastic Corporation Confidence: 79% Arrow up

Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children.

Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales.

The business has three segments: Children Book Publishing & Distribution (Trade, Book Clubs and Book Fairs), Education, and International.

Scholastic holds the perpetual U.S. publishing rights to Harry Potter and The Hunger Games book series.

Scholastic is the world's largest publisher and distributor of children's books and a leader in print and digital educational materials for pre-K to grade 12.

Education Confidence: 70% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Teacher Confidence: 65% Arrow

WEBSITE SPEED

scholastic.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

scholastic.com is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #3.568 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • scholastic.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (89.1%)
  • Flaf icon for other countryOthers (10.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #34.486
Flag for PhilippinesPhilippines #2.728
Flag for United States of AmericaUnited States of America #636
Flag for AustraliaAustralia #10.124
Flag for CanadaCanada #6.628

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How scholastic.com looks like on a mobile device such as an iPhone.

Tablet
How scholastic.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 22% #c0e0ff
  • 13% #f0f0f0
  • 5% #c0e0f0
  • 3% #b0d0f0
  • 3% #80a0d0
  • 3% #90b0e0
  • 2% #a0c0e0
  • 2% #fffff0
  • 2% #f0ffff
  • 1% #6080b0
  • 1% #fff0f0

Text/code ratio

scholastic.com's text/code ratio is 3.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 12
  • <H2> 0
  • <H3> 2
  • <H4> 23
  • <H5> 2
  • <H6> 42
<H1>
Top level heading
Readers think, do, become
Don't miss out
Learn more (2)
Find a fair (2)
Chairperson toolkit (2)
<H3>
3rd level heading
Everything you need
Give the gift of reading
<H4>
4th level heading
Guided reading
Digital
ınstructional reading
Professional resources
Teaching collections
<H5>
5th level heading
For educators
For parents
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Shop now (5)
Shop now (5)
Dog man: the supa epic collection (books #1-6)
Harry potter and the goblet of fire: ıllustrated edition
Riverdale novel #3: the maple murders
Alt attributes Arrow up

We found 98 images on this website.
11 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on scholastic.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.706
  • Likes 1.247
  • Shares 745
  • Comments 714

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