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Whois & Analysis for selfridges.com

Nov 30, 2019 9:02 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Private data
• Organization
Private data
• Address
Private data
• City
Private data
• Zip Code
Private data
• State
Private data
• Country Code
Private data
• Domain Registrar
Desktop screen Desktop screenshot for selfridges.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
• Age
28 years, 7 months, 10 days
• Alexa Rank
#2.526, selfridges.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 6, 2021.
Title Tag
Designer Fashion, Accessories & More - Shop Online at Selfridges
Length: 68 (recommended: 10 to 70)
Meta Description
Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family
Length: 143 (recommended: 50 to 160)
Google preview
Desktop Version

Designer Fashion, Accessories & More - Shop Online at Selfridges

https://selfridges.com

Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family

Mobile Version

https://selfridges.com

Designer Fashion, Accessories & More - Shop Online at Selfridges

Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by selfridges.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Selfridges Confidence: 87% Arrow up

Selfridges, also known as Selfridges & Co., is a chain of high end department stores in the United Kingdom.

It was founded by Harry Gordon Selfridge.

The flagship store on London's Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909.

Other Selfridges stores opened in the Trafford Centre (1998); Exchange Square (2002) in Manchester; and in the Bullring, Birmingham (2003).

Department store Confidence: 77% Arrow up

A department store or magazine is a retail establishment offering a wide range of consumer goods in different product categories known as "departments".

In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury.

Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché in 1852) and in New York (with Stewart's).

Fashion accessory Confidence: 75% Arrow up

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

The term came into use in the 19th century.

Retail Confidence: 71% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Online shopping Confidence: 66% Arrow

WEBSITE SPEED

selfridges.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.9s

This domain loads at the median speed of 3.9 seconds.

Speed Percentile

13%

selfridges.com is faster than approximately 13 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.526 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • selfridges.com daily visitors distribution - Total: 9 countries
  • Flag for United States of AmericaUnited States of America (3.9%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (5.7%)
  • Flag for JapanJapan (78.0%)
  • Flaf icon for other countryOthers (12.4%)

Traffic country ranks

Country Rank
Flag for TaiwanTaiwan #2.640
Flag for United States of AmericaUnited States of America #14.710
Flag for Hong KongHong Kong #826
Flag for AustraliaAustralia #4.331
Flag for Saudi ArabiaSaudi Arabia #3.327

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How selfridges.com looks like on a mobile device such as an iPhone.

Tablet
How selfridges.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #001010
  • 16% #a0c0e0
  • 9% #b0d0e0
  • 8% #80b0c0
  • 6% #d0e0f0
  • 6% #ffffff
  • 5% #000000
  • 4% #c0d0f0
  • 4% #70a0b0
  • 3% #f0f0f0
  • 3% #002030
  • 1% #6090a0

Text/code ratio

selfridges.com's text/code ratio is 8.97%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.97%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 24
  • <H3> 212
  • <H4> 9
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Gifts for everyone on your list
Selfcce (3)
<H2>
2nd level heading
Shop in your local currency and language
ınternational delivery (14)
Shop our favourites
Gifts they’ll remember for years to come…
Trending stories
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
My account
Shopping bag
Shop christmas comes early (9)
New this week (8)
Gifts for her
<H4>
4th level heading
Save up to 20% with the code
You’re invited to shop our exclusive event and save up to 20% with the code (2)
Shop women's >
Shop men's >
Shop beauty >
<H5>
5th level heading
Search history
Alt attributes Arrow up

We found 63 images on this website.
46 ALT attributes are missing on your image tags. The issue affects 37 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on selfridges.com //images.selfridges.com/is/image/selfridges/MM_CONTENT_SPOTCCE_WOMENS?scl=1&qlt=85,1 1
Image with missing alt attribute found on selfridges.com //images.selfridges.com/is/image/selfridges/MM_CONTENT_SPOTCCE_LOCKUP?scl=1&qlt=85,1 9
Image with missing alt attribute found on selfridges.com //images.selfridges.com/is/image/selfridges/MM_CONTENT_SPOTCCE_MENS?scl=1&qlt=85,1 1
Image with missing alt attribute found on selfridges.com //images.selfridges.com/is/image/selfridges/MM_CONTENT_SPOTCCE_BAGS?scl=1&qlt=85,1 1
Image with missing alt attribute found on selfridges.com //images.selfridges.com/is/image/selfridges/MM_CONTENT_SPOTCCE_SHOES?scl=1&qlt=85,1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 46 images on selfridges.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.243
  • Likes 549
  • Shares 637
  • Comments 57

DOMAIN REGISTRAR

Domain Registrar INSTRA CORPORATION PTY LTD.
Registration Date 06/27/1997 28 years, 7 months, 10 days ago
Last Modified 10/16/2019 6 years, 3 months, 20 days ago
Expiration Date 06/26/2020 Expired
Nameservers Arrow up
Host IP Address Country
aida.ns.cloudflare.com 173.245.58.58 Flag for United StatesUnited States
kanye.ns.cloudflare.com 173.245.59.189 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications, LLC
  • IP Address
  • 206.142.195.195
  • Country
  • Flag for United StatesUnited States
  • Region
  • Massachusetts , Boston
  • Latitude and Longitude
  • 42.3584 : -71.0598
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