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Whois & Analysis for smartasset.com

Dec 13, 2019 12:45 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Whois Agent (189414343)
• Organization
Whois Privacy Protection Service, Inc.
• Address
PO Box 639, C/O smartasset.com
• City
Kirkland
• Zip Code
98083
• State
WA
• Country Code
US
• Phone Number
Desktop screen Desktop screenshot for smartasset.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance
• Online since
December 29, 2003 Explore Wayback Machine
• Age
22 years, 1 month, 6 days
• Alexa Rank
#5.342, smartasset.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on February 29, 2020.
Title Tag
SmartAsset.com | Empowering You to Make Smart Financial Decisions
Length: 65 (recommended: 10 to 70)
Meta Description
SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
Length: 169 (recommended: 50 to 160)
Google preview
Desktop Version

SmartAsset.com | Empowering You to Make Smart Financial Decisions

https://smartasset.com

SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and...

Mobile Version

https://smartasset.com

SmartAsset.com | Empowering You to Make Smart Financial Decisions

SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, tax...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, user-scalable=no
author This attribute is present but empty.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smartasset.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
SmartAsset Confidence: 78% Arrow up

SmartAsset is a personal finance technology company headquartered in New York, New York that uses financial modeling to power advice on major financial decisions.

The company provides personalized, automated answers to complex financial questions, such as How much house can I afford? SmartAsset started with home buying and has since expanded to include tools for refinancing, student loans, retirement, life insurance, banking, credit cards and startup economics.

SmartAsset also provides credit scores and credit monitoring through the SmartAsset 360 product.

They regularly release research studies featuring data analysis on topics like Best Cities for Women in Tech and Most Affordable Places to Live.

Life insurance Confidence: 76% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

Tax Confidence: 71% Arrow up

A tax (from the Latin ) is a financial charge or other levy imposed upon a taxpayer (an individual or legal entity) by a state or the functional equivalent of a state to fund various public expenditures.

A failure to pay, or evasion of or resistance to taxation, is usually punishable by law.

Taxes consist of direct or indirect taxes and may be paid in money or as its labour equivalent.

Most countries have a tax system in place to pay for public/common/agreed national needs and government functions: some levy a flat percentage rate of taxation on personal annual income, some on a scale based on annual income amounts, and some countries impose almost no taxation at all, or a very low tax rate for a certain area of taxation.

Some countries also charge a tax on corporate income, dividends, or distributions—this is often referred to as double taxation as the individual shareholder(s) receiving this payment from the company will also be levied some tax on that personal income.

Unsecured debt Confidence: 70% Arrow up

In finance, unsecured debt refers to any type of debt or general obligation that is not protected by a guarantor, or collateralized by a lien on specific assets of the borrower in the case of a bankruptcy or liquidation or failure to meet the terms for repayment.

Retirement Confidence: 70% Arrow up

Retirement is the point where a person stops employment completely.

A person may also semi-retire by reducing work hours.

WEBSITE SPEED

smartasset.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

43%

smartasset.com is faster than approximately 43 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #5.342 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smartasset.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (3.0%)
  • Flag for United States of AmericaUnited States of America (86.1%)
  • Flaf icon for other countryOthers (10.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #19.822
Flag for IsraelIsrael #3.431
Flag for United States of AmericaUnited States of America #1.027
Flag for CanadaCanada #8.089

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smartasset.com looks like on a mobile device such as an iPhone.

Tablet
How smartasset.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #f0f0f0
  • 11% #ffffff
  • 10% #304040
  • 8% #203030
  • 7% #405050
  • 6% #506060
  • 6% #607070
  • 6% #809090
  • 5% #004070
  • 4% #708080
  • 2% #202010
  • 2% #004060

Text/code ratio

smartasset.com's text/code ratio is 9.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 2
  • <H4> 89
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Retire comfortably
<H2>
2nd level heading
Empowering people to make smart financial decisions.
Home buying and refinance
Taxes
Retirement
Banking
<H3>
3rd level heading
Our mission
What industry experts are saying about us
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Home buying
Calculators (17)
Helpful guides (19)
Compare rates (7)
Lender reviews
Alt attributes Arrow up

We found 18 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on smartasset.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.576
  • Likes 764
  • Shares 3.372
  • Comments 440

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 12/29/2003 22 years, 1 month, 6 days ago
Last Modified 03/05/2018 7 years, 11 months, 4 days ago
Expiration Date 12/29/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1486.awsdns-57.org 205.251.197.206 Flag for United StatesUnited States
ns-1696.awsdns-20.co.uk 205.251.198.160 Flag for United StatesUnited States
ns-832.awsdns-40.net 205.251.195.64 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 34.239.225.35
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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