✅ 9 criteria passed
❌ 2 criteria to solve
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Smartwool® Wool Socks, Clothing & Accessories
https://smartwool.com
Merino wool clothing, socks, base layers, sweaters, tights, more. Comfortable, durable for running, hiking, cycling, daily use. 100% Guarantee
https://smartwool.com
Smartwool® Wool Socks, Clothing & Accessories
Merino wool clothing, socks, base layers, sweaters, tights, more. Comfortable, durable for running, hiking, cycling, daily use. 10...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by smartwool.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Sock Confidence: 76%
|
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Merino Confidence: 74%
|
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Clothing Confidence: 73%
|
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Sweater Confidence: 73%
|
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Fashion accessory Confidence: 72%
|
❌ smartwool.com website speed is slow. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1 seconds.
smartwool.com is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #51.103 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
United States of America |
#6.122 |
Canada |
#23.115 |
India |
#115.265 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 3rd level heading |
| Athlete favorites |
| Finding courage |
| The smartwool promise |
We found 37 images on this website.
33
ALT attributes are missing on your image tags.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 33 images on smartwool.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| Gift Card | text | https://smartwool.cashstar.com |
| Gift Cards | text | https://smartwool.cashstar.com/ |
| Careers | text | https://vfc.wd5.myworkdayjobs.com/smartwool_usca_careers/jobs |
| No anchor | empty | https://twitter.com/smartwool |
| No anchor | empty | https://www.facebook.com/smartwool |
| No anchor | empty | https://instagram.com/smartwool/ |
| No anchor | empty | https://www.youtube.com/user/smartwool |
| Modern Slavery Statement | text | https://www.vfc.com/modern-slavery-statement |
| ⓘ Domain Registrar | MARKMONITOR, INC. |
| ⓘ Registration Date | 11/04/1996 29 years, 3 months, 1 day ago |
| ⓘ Last Modified | 10/03/2018 7 years, 4 months, 4 days ago |
| ⓘ Expiration Date | 11/03/2020 Expired |
| Host | IP Address | Country |
| ns2.vfc.com | 167.64.143.37 | United States |
| ns1.vfc.com | 167.64.243.37 | United States |
| Domain |
United States of America (89.6%)
Canada (3.4%)
ⓘ Responsive website, mobile-friendly.
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.