Whois & Analysis for sourcemedia.com

SourceMedia is a mid-sized diversified business-to-business digital media company owned by Observer Capital, which acquired the company from Investcorp in August 2014.

Formerly the Thomson Media division of The Thomson Corporation, SourceMedia was spun off and sold by Thomson to Investcorp in 2004 for $350 million.

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

This typically occurs when:

Financial technology, also known as FinTech, is an industry composed of companies that use new technology and innovation with available resources in order to compete in the marketplace of traditional financial institutions and intermediaries in the delivery of financial services.

Financial technology companies consist of both startups and established financial and technology companies trying to replace or enhance the usage of financial services of incumbent companies.

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".