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Whois & Analysis for spartannash.com

Nov 26, 2019 6:43 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
SPARTAN STORES, INC.
• Organization
SPARTAN STORES, INC.
• Address
850 76TH ST SW
• City
GRAND RAPIDS
• Zip Code
49518
• State
MI
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for spartannash.com
62

8 criteria passed
3 criteria to solve

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OVERVIEW

• Domain Owner
SPARTAN STORES, INC. See more
• Category
Personal Finance  >  Financial News
• Online since
August 15, 2013 Explore Wayback Machine
• Age
12 years, 5 months, 24 days
• Alexa Rank
#495.920, spartannash.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 1, 2021.
Title Tag
Grocery Distributor and Retailer - SpartanNash Company
Length: 54 (recommended: 10 to 70)
Meta Description
The most progressive wholesale grocery distributor and retailer in the Midwest, supporting independent grocers, and military commissaries and exchanges
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

Grocery Distributor and Retailer - SpartanNash Company

https://spartannash.com

The most progressive wholesale grocery distributor and retailer in the Midwest, supporting independent grocers, and military commissaries and exchanges

Mobile Version

https://spartannash.com

Grocery Distributor and Retailer - SpartanNash Company

The most progressive wholesale grocery distributor and retailer in the Midwest, supporting independent grocers, and military commi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by spartannash.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
SpartanNash Confidence: 92% Arrow up

SpartanNash is an American food distributor and grocery store retailer headquartered in Byron Center, Michigan.

In terms of revenue, it is the largest food distributor serving military commissaries and exchanges in the United States.

The Company’s core businesses include distributing food to military commissaries, independent grocers, and corporate-owned retail stores in 44 states, Europe, Latin America, and the Middle East.

SpartanNash operates 167 retail stores.

Wholesaling Confidence: 75% Arrow up

Wholesaling, jobbing, or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.

In general, it is the sale of goods to anyone other than a standard consumer.

Retail Confidence: 74% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Midwestern United States Confidence: 74% Arrow up

The Midwestern United States, also referred to as the American Midwest or simply the Midwest, is one of the four geographic regions defined by the United States Census Bureau, occupying the northern central part of the United States of America.

It was officially named the North Central region by the Census Bureau until 1984.

Grocery store Confidence: 74% Arrow up

A grocery store is a retail store that primarily sells food.

A grocer is a bulk seller of food.

Grocery stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also having fresh produce, butchers, delis, and bakeries.

Large grocery stores that stock significant amounts of non-food products, such as clothing and household items, are called supermarkets.

Some large supermarkets also include a pharmacy, and customer service, redemption and electronics sections.

WEBSITE SPEED

spartannash.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

90%

spartannash.com is faster than approximately 90 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #495.920 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • spartannash.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.2%)
  • Flaf icon for other countryOthers (4.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #108.053

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How spartannash.com looks like on a mobile device such as an iPhone.

Tablet
How spartannash.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #f0f0f0
  • 15% #ffffff
  • 14% #80a050
  • 6% #f0ffe0
  • 4% #40b030
  • 4% #106050
  • 3% #e0f0e0
  • 2% #fffff0
  • 2% #307060
  • 2% #408070
  • 2% #f0ffff
  • 2% #709050

Text/code ratio

spartannash.com's text/code ratio is 8.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 0
  • <H4> 3
  • <H5> 9
  • <H6> 0
<H1>
Top level heading
Home
<H4>
4th level heading
Wholesale food distribution
Grocery retail stores
ınvestor relations
<H5>
5th level heading
Be a supplied customer
Be a vendor
Our private brands
Corporate stores
Yes rewards
Alt attributes Arrow up

We found 9 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on spartannash.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.857
  • Likes 845
  • Shares 1.412
  • Comments 600

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/15/2013 12 years, 5 months, 24 days ago
Last Modified 06/16/2019 6 years, 7 months, 25 days ago
Expiration Date 08/15/2021 Expired
Nameservers Arrow up
Host IP Address Country
algin.ns.cloudflare.com 173.245.59.61 Flag for United StatesUnited States
ali.ns.cloudflare.com 173.245.58.59 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.71.181.236
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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