Whois & Analysis for thecreativetheory.com

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones.

The extension to non-Internet channels differentiates digital marketing from online marketing.

Web design encompasses many different skills and disciplines in the production and maintenance of websites.

The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup.

Web design partially overlaps web engineering in the broader scope of web development.

Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.

Brand names are sometimes distinguished from generic or store brands.

A service is an act or use for which a consumer, firm, or government is willing to pay.

Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on.

Public services are those that society (nation state, fiscal union or region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service provider's benefit service consumers.

Services may be defined as intangible acts or performances whereby the service provider provides value to the customer.

Creativity is a characteristic of someone or some process that forms something new and valuable.

The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary work, or a painting).