Whois & Analysis for vbout.com

Vertrue Incorporated, headquartered in Norwalk, CT, is a consumer services marketing company.

The company again received an "F" from the Better Business Bureau for making unauthorized charges to its customers' credit cards.

In 2007 it was acquired by a trio of investment firms, including Rho Ventures.

In 2010, Vertrue and two of its subsidiaries were found guilty of defrauding nearly 500,000 of their customers in Iowa.

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc) and automate repetitive tasks.

Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs.

Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

These processes are designed for business-to-business and direct-to-consumer strategies.

Lead management is in many cases a precursor to sales management and customer relationship management.

This critical connectivity facilitates business profitability through the acquisition of new customers, selling to existing customers, and creating a market brand.

This process has also accurately been referred to as customer acquisition management.

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

Landing pages are used for lead generation.

The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.