WhatsApp Messenger is a freeware, cross-platform and end-to-end encrypted instant messaging application for smartphones.

It uses the Internet to make voice calls, one to one video calls; send text messages, images, GIF, videos, documents, user location, audio files, phone contacts and voice notes to other users using standard cellular mobile numbers.

It also incorporates a feature called Status, which allows users to upload photos and videos to a 24-hours-lifetime feed that, by default, are visible to all contacts; similar to Snapchat, Facebook and Instagram Stories.

Short Message Service (SMS) is a text messaging service component of most telephone, World Wide Web, and mobile telephony systems.

It uses standardized communication protocols to enable mobile phone devices to exchange short text messages.

An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

Urdu poetry is a rich tradition of poetry and has many different forms.

Many of the poetic forms and structures are of Arabic origin.

Today, it is an important part of the cultures of South Asia.

Meer, Dard, Ghalib, Anees,Daag Dehlvi, Dabeer, Iqbal, Zauq, Josh, Akbar, Jigar, Faiz, Firaq, Shakeb Jalali, Ahmad Nadeem Qasmi, Shair, Mohsin, Faraz and Faizi are among the greatest poets of Urdu.

The language of Urdu got its pinnacle under the British Raj, and it received official status.

All famous writers of Urdu language including Ghalib and Iqbal were given British scholarships.

Following the Partition of India in 1947, it found major poets and scholars were divided along the nationalistic lines.

However, Urdu poetry is cherished in both the nations.

Both the Muslims and Hindus from across the border continue the tradition.

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

The technologies through which this communication takes place include a variety of outlets.