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Whois & Analysis for 23andme.com

Dec 4, 2019 11:23 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for 23andme.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Health & Fitness  >  Science  >  Biology
• Online since
• Age
18 years, 25 days
• Alexa Rank
#5.513, 23andme.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on February 11, 2020.
Title Tag
DNA Genetic Testing & Analysis - 23andMe
Length: 44 (recommended: 10 to 70)
Meta Description
23andMe is the first and only genetic service available directly to you that includes reports that meet FDA standards.
Length: 118 (recommended: 50 to 160)
Google preview
Desktop Version

DNA Genetic Testing & Analysis - 23andMe

https://23andme.com

23andMe is the first and only genetic service available directly to you that includes reports that meet FDA standards.

Mobile Version

https://23andme.com

DNA Genetic Testing & Analysis - 23andMe

23andMe is the first and only genetic service available directly to you that includes reports that meet FDA standards.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
viewport width=device-width,minimum-scale=1,initial-scale=1
author 23andMe

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by 23andme.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
23andMe Confidence: 90% Arrow up

23andMe is a privately held personal genomics and biotechnology company based in Mountain View, California.

The company is named for the 23 pairs of chromosomes in a normal human cell.

Its saliva-based direct-to-consumer personal genome test was named Invention of the Year by Time magazine in 2008.

DNA Confidence: 80% Arrow up

Deoxyribonucleic acid (DNA) is a molecule that carries the genetic instructions used in the growth, development, functioning and reproduction of all known living organisms and many viruses.

DNA and RNA are nucleic acids; alongside proteins, lipids and complex carbohydrates (polysaccharides), they are one of the four major types of macromolecules that are essential for all known forms of life.

Most DNA molecules consist of two biopolymer strands coiled around each other to form a double helix.

Genetic testing Confidence: 79% Arrow up

Genetic testing, also known as DNA testing, allows the determination of bloodlines and the genetic diagnosis of vulnerabilities to inherited diseases.

In agriculture, a form of genetic testing known as progeny testing can be used to evaluate the quality of breeding stock.

In population ecology, genetic testing can be used to track genetic strengths and vulnerabilities of species populations.

Food and Drug Administration Confidence: 77% Arrow up

The Food and Drug Administration (FDA or USFDA) is a federal agency of the United States Department of Health and Human Services, one of the United States federal executive departments.

The FDA is responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, dietary supplements, prescription and over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation emitting devices (ERED), cosmetics, animal foods & feed and veterinary products.

As of 2017, 3/4th of the FDA budget (approximately $700 million) is funded by the pharmaceutical companies due to the "Prescription drug user fee act".

Adenosine monophosphate Confidence: 71% Arrow up

Adenosine monophosphate (AMP), also known as 5'-adenylic acid, is a nucleotide that is used as a monomer in RNA.

It is an ester of phosphoric acid and the nucleoside adenosine, which does not have the typical high energy bond of the so called adenosine monophosphate ("AMP") that arises on the hydrolysis of ATP.

AMP consists of a phosphate group, the sugar ribose, and the nucleobase adenine.

As a substituent it takes the form of the prefix adenylyl-.

WEBSITE SPEED

23andme.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

23andme.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #5.513 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • 23andme.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (73.9%)
  • Flag for CanadaCanada (7.6%)
  • Flaf icon for other countryOthers (18.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #38.640
Flag for United States of AmericaUnited States of America #1.107
Flag for AustraliaAustralia #12.736
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #4.269
Flag for BrazilBrazil #14.140

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How 23andme.com looks like on a mobile device such as an iPhone.

Tablet
How 23andme.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #e0e0e0
  • 17% #f0f0f0
  • 14% #b01070
  • 7% #f0f0ff
  • 6% #f0ffff
  • 4% #ffffff
  • 3% #d01060
  • 3% #b02080
  • 3% #c03080
  • 3% #e0a0d0
  • 2% #fff0ff
  • 2% #f0fff0

Text/code ratio

23andme.com's text/code ratio is 5.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 30
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The best dna gift.
<H2>
2nd level heading
Enter your email to unlock up to $70 off + free gift wrap . offer ends dec 26.
The best gift basket meets the best dna kit.
Know your genes. own your health.
Know your personal story, in a whole new way.
Know what makes you, you. explore your traits.
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Ancestry + traits service
Health + ancestry service
Vıp health + ancestry service
We're all about real science, real data and genetic insights that positively impact people's lives.
Health predispositions* (2)
<H4>
4th level heading
Ancestry + traits service
Health + ancestry service
Vıp health + ancestry service
Alt attributes Arrow up

We found 18 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on 23andme.com /_next/static/images/kit-ancestry-traits@2x-289-cfc783423e12e4795808e1e6eaf1b553.png 1
Image with missing alt attribute found on 23andme.com /_next/static/images/kit-ha-289@2x-289-ec10a08ab46110f354cb2d8201cf055d.jpg 1
Image with missing alt attribute found on 23andme.com /_next/static/images/kit-vip-289@2x-289-3def43dca50479464495d1d03a385a8a.jpg 1
- data:image/svg xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodH... 1
- data:image/svg xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodH... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on 23andme.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 789.848
  • Likes 316.191
  • Shares 274.677
  • Comments 198.980

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/02/2006 18 years, 25 days ago
Last Modified 01/31/2019 5 years, 2 months, 26 days ago
Expiration Date 04/02/2021 Expired
Nameservers Arrow up
Host IP Address Country
ans1.23andme.net 64.74.136.29 Flag for United StatesUnited States
ans2.23andme.net 64.74.136.30 Flag for United StatesUnited States
ns-a.pnap.net 64.94.123.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.54.212
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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