Whois & Analysis for aarki.com

Dynamic creative optimization (DCO), is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology.

While the actual optimization approaches may vary, they almost always involve the use of multivariate testing.

The DCO process consists of creative development, identification of test variables, definition of the optimization objective, and method of optimization.

Creative development is done using creative studio tools like Adobe Photoshop.

It may include video, animation, native components, and interactive elements.

Test variables represent the parts of the ad creative that are varied in the multivariate testing framework.

These commonly include graphical elements, ad copy, colors, and click-through actions.

The optimization objective can be initial engagement, a user action (such as click or install), or a post-install metric (such as purchase, registration, or lifetime value).

Optimization of this objective is carried out using some form of discrete or combinatorial optimization.

Machine learning is the subfield of computer science that, according to Arthur Samuel in 1959, gives "computers the ability to learn without being explicitly programmed." Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data – such algorithms overcome following strictly static program instructions by making data driven predictions or decisions, through building a model from sample inputs.

Machine learning is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or unfeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank and computer vision.

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.

ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.

Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.

Marketing spending is typically expensed in the current period (operational expenditure or OPEX).