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SEO Report for aarp.org

December 5, 2019 4:55 AM
Desktop screen Desktop screenshot for aarp.org

SEO SCORE

Favicon for aarp.orgaarp.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Health & Fitness  >  Exercise / Weight Loss
• Online since
December 16, 1994 (explore Wayback Machine)
• Age
25 years, 9 months, 12 days
• Alexa Rank
#4.018, aarp.org is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from November 8, 2019 to November 25, 2020.
Title Tag
AARP® Official Site - Join & Explore the Benefits
Length: 54 (recommended: 10 to 70)
Meta Description
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

AARP® Official Site - Join & Explore the Benefits

https://aarp.org

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.

Mobile Version

Favicon for aarp.org https://aarp.org

AARP® Official Site - Join & Explore the Benefits

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1
robots index,follow
language english

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aarp.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
AARP Confidence: 84% Arrow up

AARP, Inc., formerly the American Association of Retired Persons, is a United States-based interest group with a membership founded in 1958 by Ethel Percy Andrus, Ph.D., a retired educator from California, and Leonard Davis, later the founder of the Colonial Penn Group of insurance companies.

Nonprofit organization Confidence: 70% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Nonpartisanism Confidence: 69% Arrow up

In political science, nonpartisanism is a lack of affiliation with a political party.

Some organizations claiming to be nonpartisan are truly such; others are nominally nonpartisan (for reasons of law or public perception) but closely follow the policies of a political party.

Organization Confidence: 65% Arrow
Welfare Confidence: 64% Arrow

WEBSITE SPEED

aarp.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

aarp.org is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #4.018 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for aarp.org

Daily visitors by country

  • aarp.org daily visitors distribution - Total: 11 countries
  • Flag for United States of AmericaUnited States of America (75.7%)
  • Flag for CanadaCanada (4.0%)
  • Flaf icon for other countryOthers (20.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #13.059
Flag for United States of AmericaUnited States of America #849
Flag for AustraliaAustralia #9.942
Flag for ChileChile #1.700
Flag for ArgentinaArgentina #4.220

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aarp.org looks like on a mobile device such as an iPhone.

Tablet
How aarp.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #000000
  • 18% #100000
  • 14% #301010
  • 6% #ffffff
  • 5% #c04030
  • 4% #003040
  • 3% #a02020
  • 3% #c09050
  • 2% #200000
  • 2% #c0a060
  • 2% #004050
  • 1% #e0f0ff

Text/code ratio

aarp.org's text/code ratio is 2.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 20
  • <H3> 18
  • <H4> 0
  • <H5> 14
  • <H6> 0
<H1>
Top level heading
5 great places to live across the united states
Working for you to lower prescription drug prices
<H2>
2nd level heading
Your membership
Today's hot deals
Latest news and advice
Video spotlight see all
Today's topics
<H3>
3rd level heading
The aarp minute: life expectancy shortens
Tips for driving safely in snow, sleet and ıce
Life expectancy in the u.s. continues to drop
The simple steps to a good retirement
The best ways to snack smarter
<H5>
5th level heading
Membership
Member benefits
Disrupt aging
Communities
ınformation for you
Alt attributes Arrow up

We found 63 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on aarp.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 21.241
  • Likes 6.102
  • Shares 12.291
  • Comments 2.848
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/16/1994 25 years, 9 months, 12 days ago
Last Modified 03/12/2018 2 years, 6 months, 15 days ago
Nameservers Arrow up
Host IP Address Country
pdns83.ultradns.org 156.154.67.83 Flag for United StatesUnited States
pdns83.ultradns.com 156.154.64.83 Flag for United StatesUnited States
pdns83.ultradns.net 156.154.65.83 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.44.172.130
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

HEALTH & FITNESS > EXERCISE / WEIGHT LOSS COMPETITORS IN UNITED STATES

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