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Whois & Analysis for aberdeenstandard.com

Dec 4, 2019 3:51 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Global Communications
• Organization
Standard Life Investments Limited
• Address
1 George St.
• City
Edinburgh
• Zip Code
EH2 2LL
• State
SCT
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for aberdeenstandard.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Standard Life Investments Limited See more
• Category
Personal Finance  >  Financial News
• Online since
• Age
7 years, 8 months, 6 days
• Alexa Rank
#207.065, aberdeenstandard.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 17, 2020.
Title Tag
Aberdeen Standard Investments
Length: 29 (recommended: 10 to 70)
Meta Description
Aberdeen Standard Investments is a leading global asset manager, dedicated to creating long-term value for our clients.
Length: 119 (recommended: 50 to 160)
Google preview
Desktop Version

Aberdeen Standard Investments

https://aberdeenstandard.com

Aberdeen Standard Investments is a leading global asset manager, dedicated to creating long-term value for our clients.

Mobile Version

https://aberdeenstandard.com

Aberdeen Standard Investments

Aberdeen Standard Investments is a leading global asset manager, dedicated to creating long-term value for our clients.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,minimum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aberdeenstandard.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
University of Aberdeen Confidence: 79% Arrow up

The University of Aberdeen is a public research university in Aberdeen, Scotland.

It is an ancient university founded in 1495 when William Elphinstone, Bishop of Aberdeen, petitioned Pope Alexander VI on behalf of James IV, King of Scots to establish King's College, making it Scotland's third-oldest university and the fifth-oldest in the English-speaking world.

The university as it is today was formed in 1860 by a merger between King's College and Marischal College, a second university founded in 1593 as a Protestant alternative to the former.

Today, Aberdeen is consistently ranked among the top 200 universities in the world and is one of two universities in the city, the other being the Robert Gordon University.

Asset management Confidence: 76% Arrow up

Asset management, broadly defined, refers to any system that monitors and maintains things of value to an entity or group.

It may apply to both tangible assets such as buildings and to intangible assets such as human capital, intellectual property, and goodwill and financial assets.

Asset management is a systematic process of deploying, operating, maintaining, upgrading, and disposing of assets cost-effectively.

Investment Confidence: 71% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Value (economics) Confidence: 71% Arrow up

Economic value is a measure of the benefit provided by a good or service to an economic agent.

It is generally measured relative to units of currency, and the interpretation is therefore "what is the maximum amount of money a specific actor is willing and able to pay for the good or service"?.

Globalization Confidence: 70% Arrow up

Globalization or globalisation (see spelling differences) is the action or procedure of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Advances in transportation (such as the steam locomotive, steamship, jet engine, and container ships) and in telecommunications infrastructure (including the rise of the telegraph and its modern offspring, the Internet and mobile phones) have been major factors in globalization, generating further interdependence of economic and cultural activities.

WEBSITE SPEED

aberdeenstandard.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

29%

aberdeenstandard.com is faster than approximately 29 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #207.065 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • aberdeenstandard.com daily visitors distribution - Total: 2 countries
  • Flag for TaiwanTaiwan (22.6%)
  • Flag for ThailandThailand (17.3%)
  • Flaf icon for other countryOthers (60.1%)

Traffic country ranks

Country Rank
Flag for TaiwanTaiwan #11.803
Flag for ThailandThailand #7.202

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aberdeenstandard.com looks like on a mobile device such as an iPhone.

Tablet
How aberdeenstandard.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #e0c090
  • 14% #ffffff
  • 13% #f0f0f0
  • 12% #e0b080
  • 10% #f0d0b0
  • 6% #405070
  • 6% #c0a080
  • 5% #f0e0c0
  • 3% #a07060
  • 3% #b09070
  • 3% #506080
  • 2% #f0d0c0

Text/code ratio

aberdeenstandard.com's text/code ratio is 5.26%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.26%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 3
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Extraordinary connections
Connecting a world of expertise with you in mind
Brexit
Global locations
Sponsorship
<H3>
3rd level heading
Who we are
ınvestment capabilities
Contact us
<H4>
4th level heading
© standard life aberdeen
Alt attributes Arrow up

We found 6 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on aberdeenstandard.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.730
  • Likes 23
  • Shares 1.694
  • Comments 13

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/04/2017 7 years, 8 months, 6 days ago
Last Modified 06/08/2018 6 years, 4 months, 29 days ago
Expiration Date 03/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 52.169.88.158
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3478 : -6.2597

PERSONAL FINANCE > FINANCIAL NEWS COMPETITORS IN IRELAND

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