Whois & Analysis for acxiom.com

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America.

Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management.

Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.

Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers.

It tries to analyze data about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Personally identifiable information (PII), or sensitive personal information (SPI), as used in information security and privacy laws, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

The abbreviation PII is widely accepted in the U.S. context, but the phrase it abbreviates has four common variants based on personal / personally, and identifiable / identifying.

Not all are equivalent, and for legal purposes the effective definitions vary depending on the jurisdiction and the purposes for which the term is being used.

(In other countries with privacy protection laws derived from the OECD privacy principles, the term used is more often "personal information", which may be somewhat broader: in Australia's Privacy Act 1988 (Cth) "personal information" also includes information from which the person's identity is "reasonably ascertainable", potentially covering some information not covered by PII).

Technology ("science of craft", from Greek, techne, "art, skill, cunning of hand"; and) is the collection of techniques, skills, s and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines which can be operated without detailed knowledge of their workings.

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.