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SEO Report for adcouncil.org

November 27, 2019 10:34 AM
Desktop screen Desktop screenshot for adcouncil.org

SEO SCORE

Favicon for adcouncil.orgadcouncil.org
41

5 criteria passed
6 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Set a meta content-type (or meta charset) for your website.
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OVERVIEW

• Category
Business  >  Advertising
• Online since
• Age
25 years, 4 months, 19 days
• Alexa Rank
#438.115, adcouncil.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 28, 2019.
Title Tag
Ad Council - Home
Length: 17 (recommended: 10 to 70)
Meta Description
The Ad Council endeavors to improve the lives of all Americans through public service advertising. Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
Length: 289 (recommended: 50 to 160)
Google preview
Desktop Version

Ad Council - Home

https://adcouncil.org

The Ad Council endeavors to improve the lives of all Americans through public service advertising. Our mission is to identify a select number of significant public i...

Mobile Version

Favicon for adcouncil.org https://adcouncil.org

Ad Council - Home

The Ad Council endeavors to improve the lives of all Americans through public service advertising. Our mission is to identify a se...

Encoding
No language/character encoding is specified
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
content-type text/html; charset=utf-8
content-language en-US
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adcouncil.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ad Council Confidence: 88% Arrow up

The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.

Public service announcement Confidence: 79% Arrow up

A public service announcement (PSA) or public service ad, is a message in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

In the UK, they are generally called 'public information films' (PIFs); in Hong Kong, they are known as 'announcements in the public interest' ('APIs').

Communication Confidence: 66% Arrow

TRAFFIC

This website is ranked #438.115 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for adcouncil.org

Daily visitors by country

  • adcouncil.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (90.9%)
  • Flaf icon for other countryOthers (9.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #90.520

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adcouncil.org looks like on a mobile device such as an iPhone.

Tablet
How adcouncil.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #ffffff
  • 36% #f0f0f0
  • 2% #000000
  • 1% #f0ffff
  • 1% #f0f0ff
  • 1% #102040
  • 1% #fff0f0
  • 1% #e0e0f0
  • 1% #d0e0f0
  • 1% #304050
  • 1% #fffff0
  • 1% #d0a070

Text/code ratio

adcouncil.org's text/code ratio is 13.36%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 13.36%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 16
  • <H2> 7
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Adoption from foster care
Alzheimer's awareness
Drug-ımpaired driving prevention
Wildfire prevention
Shelter pet adoption
<H2>
2nd level heading
Find us: (2)
Adoptuskids| www.adoptuskids.org
Ad council's official blog on all things social marketing
Connect with us
Our campaigns
<H3>
3rd level heading
Our mission
What we can do
Champion for good: nowthis’s jackie padilla
The effects of the season change
Help us improve this site! take our quick survey.
Alt attributes Arrow up

We found 21 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on adcouncil.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 853
  • Likes 73
  • Shares 724
  • Comments 56
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar REGISTER.COM, INC.
Registration Date 05/05/1995 25 years, 4 months, 19 days ago
Last Modified 03/21/2019 1 year, 6 months, 3 days ago
Nameservers Arrow up
Host IP Address Country
dns067.a.register.com 216.21.231.67 Flag for United StatesUnited States
dns222.b.register.com 216.21.232.222 Flag for United StatesUnited States
dns015.c.register.com 216.21.235.15 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • 123.Net
  • IP Address
  • 69.39.80.45
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Alger
  • Latitude and Longitude
  • 44.1395 : -84.1872

BUSINESS > ADVERTISING COMPETITORS IN UNITED STATES

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