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Whois & Analysis for adestra.com

Dec 13, 2019 8:26 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Adestra Ltd
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for adestra.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
October 19, 2004 Explore Wayback Machine
• Age
20 years, 1 month, 23 days
• Alexa Rank
#67.688, adestra.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

Redirection
adestra.com redirects to https://uplandsoftware.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Gandi has expired on October 3, 2021.
Title Tag
Enterprise Marketing & Email Automation Software | Upland Adestra
Length: 69 (recommended: 10 to 70)
Meta Description
Powerful, easy-to-use Email Marketing Software. Customise & configure the structure of the system to your business requirements. Contact Upland Adestra today.
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

Enterprise Marketing & Email Automation Software | Upland Adestra

https://adestra.com

Powerful, easy-to-use Email Marketing Software. Customise & configure the structure of the system to your business requirements. Contact Upland Adestra today.

Mobile Version

https://adestra.com

Enterprise Marketing & Email Automation Software | Upland Adestra

Powerful, easy-to-use Email Marketing Software. Customise & configure the structure of the system to your business requirement...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adestra.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bulk email software Confidence: 86% Arrow up

Bulk email software is software that is used to send email in large quantities.

Bulk email software usually refers to standalone software, while there are bulk email sending web-based services as well.

Automation Confidence: 70% Arrow up

Automation or automatic control, is the use of various control systems for operating equipment such as machinery, processes in factories, boilers and heat treating ovens, switching on telephone networks, steering and stabilization of ships, aircraft and other applications and vehicles with minimal or reduced human intervention.

Some processes have been completely automated.

System Confidence: 62% Arrow
Enterprise software Confidence: 62% Arrow

WEBSITE SPEED

adestra.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

53%

adestra.com is faster than approximately 53 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #67.688 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • adestra.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (44.2%)
  • Flag for IndiaIndia (24.8%)
  • Flag for AustraliaAustralia (24.3%)
  • Flaf icon for other countryOthers (6.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #41.914
Flag for IndiaIndia #36.449
Flag for AustraliaAustralia #6.261

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adestra.com looks like on a mobile device such as an iPhone.

Tablet
How adestra.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 58% #f0f0f0
  • 22% #ffffff
  • 3% #f0ffff
  • 2% #c0a090
  • 2% #d0b0a0
  • 2% #f0f0ff
  • 2% #b09080
  • 1% #fffff0
  • 1% #a08070
  • 1% #907060
  • 1% #e0f0f0
  • 1% #f0fff0

Text/code ratio

adestra.com's text/code ratio is 8.53%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.53%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 6
  • <H3> 9
  • <H4> 8
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Enterprise email & marketing automation
Email marketing ındustry report
Email and automation ınsights
<H2>
2nd level heading
Email marketing software, built to suit your needs
Discover the latest digital trends
Learn from our experts
Powering your digital marketing
Adestra resources
<H3>
3rd level heading
First-person marketing
Award-winning services
Connected to your systems
Campaign of the year
Report (5)
<H4>
4th level heading
Campaign of the year 2018
2019 digital marketing strategies
Email marketing ındustry census: key sector report 2018
ımproving engagement 2018
Generating and nurturing leads to create demand
Alt attributes Arrow up

We found 22 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 16 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on adestra.com https://uplandsoftware.com/adestra/wp-content/uploads/sites/33/2019/10/menu-digital-strategy-cover3.... 1
Image with missing alt attribute found on adestra.com https://uplandsoftware.com/adestra/wp-content/uploads/sites/33/2019/10/logo-bar-assurant.png 1
Image with missing alt attribute found on adestra.com https://uplandsoftware.com/adestra/wp-content/uploads/sites/33/2019/10/logo-amnesty-international-1.... 1
Image with missing alt attribute found on adestra.com https://uplandsoftware.com/adestra/wp-content/uploads/sites/33/2019/11/logo-bcn.png 1
Image with missing alt attribute found on adestra.com https://uplandsoftware.com/adestra/wp-content/uploads/sites/33/2019/10/logo-bar-future-publishing.pn... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on adestra.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 108
  • Likes 43
  • Shares 53
  • Comments 12

DOMAIN REGISTRAR

Domain Registrar GANDI SAS
Registration Date 10/19/2004 20 years, 1 month, 23 days ago
Last Modified 05/23/2019 5 years, 6 months, 23 days ago
Expiration Date 10/19/2023 Expired
Nameservers Arrow up
Host IP Address Country
dns-3.adestra.com 208.78.71.56 Flag for United StatesUnited States
dns-1.adestra.com 208.78.70.56 Flag for United StatesUnited States
dns-2.adestra.com 204.13.250.56 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 3.224.55.59
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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